5 Social Media Monitoring Tools to Simplify Your Marketing
Are you measuring your social media efforts?
Do you know what’s working?
Over the years, there have been dozens of social media monitoring tools launched, but not all social media monitoring platforms are created equal.
In this article I’ll show you five platforms that may work for your business.
Social Media Monitoring 101
Before taking a closer look at these platforms, here are a few questions you’ll want to answer first. Your answers will allow you to find the right tool for your business needs.
What Does Your Business Need to Measure?
The most important thing to establish before selecting a monitoring tool is what you’re actually going to measure. Any social media campaign worth its salt has clearly defined objectives and measurable outcomes.
It's important to determine what you want to measure. Image source: iStockPhoto.
These measurable outcomes, or key performance indicators (KPIs), are agreed-upon metrics that will help you determine whether your social media marketing efforts are successful. They can fall into several categories and include thousands of exact pieces of data. 
10 Mobile Apps No Conference Attendee Should Be Without
Are you wondering what apps can enhance your networking at conferences?
There’s something about a “real-world” conference that can’t be duplicated.
However, your experience can be enhanced with the right apps.
When attending a real-world conference, you benefit from the energy of a room full of like-minded people, the ability to grab lunch with a favorite presenter and the opportunities to network with other attendees.
In this article I’ll reveal mobile apps that can help you maximize your time and results when attending your next real-world conference.
3 Tools to Better Manage Your Social Media Presence
Do you want to make more efficient use of your time on social media?
Are you looking for tools that will help you manage your social media efforts?
In this article you’ll discover 3 tools to enable you to become more efficient and effective with social media.
#1: Glyder – Social Media Marketing from Your iPhone
Glyder is an iPhone app that allows you to share well-designed marketing messages as social media updates using predefined templates.
You no longer need a designer to produce imagery to promote your latest contest, offer or status update. With Glyder, you can choose from a wide range of graphic templates that use tried and tested formats and wording to help get the best conversion for your marketing messages.
Glyder helps you improve the quality of the content you share and be more efficient with your mobile device for social media marketing.
Features
- Select one of the templates and personalize it by adding your own text, company name/website address and even change the image.
Choose from a wide variety of templates that help increase conversion and sharing.
Should You Use Radian6 for Social Media Monitoring?
Are you befuddled by all the social media tools out there? Are you wondering if Radian6 is a good choice for your organization? Do you need a way to compare different vendors? Keep reading for a comprehensive review…
If you’re looking for a social media monitoring tool, you’ve probably noticed that it’s quickly becoming a confusing landscape. For those who are new to social media and looking for tools to manage their presence, it’s difficult to know how to compare one vendor to the next. Here’s the skinny on where Radian6 fits into the picture.
Is HootSuite Pro a Smart Investment?
Have you been wondering what’s so great about HootSuite’s new freemium model? Are you wondering if it’s worth the investment? Are you upset about having to pay for something that used to be free?
HootSuite just announced that they’ve passed their millionth user at the end of November, so it’s time to take a deep dive to see what HootSuite is doing and how it’s going to impact the social media space. Here’s a review of the latest and greatest with HootSuite’s new freemium service model.
Last fall, HootSuite announced that they were changing their business model to offer new “premium” services for business customers. All HootSuite users received a message asking them to choose a plan when they attempted to log in for the first time after the change.
How Big Brands Employ Social Media Marketing
I recently interviewed Andy Sernovitz, founder of the Social Media Business Council, an organization that includes many of the world’s largest brands such as Cisco, Coca-Cola, General Motors, Microsoft, Proctor & Gamble and Wells Fargo, just to mention a few.
Andy is also author of the book Word of Mouth Marketing and founder of GasPedal, a group that advises big brands such as TiVo, Dell, Sprint and Kimberly-Clark.
During this interview, you’ll gain insight into how large corporations are employing social media and you’ll also gain Andy’s insight into word-of-mouth marketing.
