social media toolsAre you looking for new ways to create content?

Interested in tools that can help you?

In this article, you’ll discover 19 tools to create and share content on social media.

social media content creation tools

Discover 19 tools to create and share social media content.

Continue Reading

social media toolsAre your customers using social media?

Do you want to provide them with better customer service?

Today’s tools make it easier than ever for brands to ensure that no customer service issues go unresolved.

In this article, you’ll discover four tools to manage customer service on social media.

social media customer service tools

Discover four tools for customer service on social media.

Continue Reading

social media how toHave you considered running a Pinterest contest?

Looking for tools to help?

Pinterest contests can increase your followers, boost engagement, and promote your brand and products.

In this article, you’ll discover how to easily host and manage a winning contest on Pinterest.

hold pinterest contest

Discover how to host and manage winning Pinterest contests.

Continue Reading

social media toolsDo you create copy for social media posts?

Do you want some tools to help you improve the quality of your posts?

Whether you work on your own or with a team, there are tools that make it more likely your social media posts will publish without errors and with correct word counts.

In this article you’ll discover 16 writing tools for social media marketers.

social media writing tools

Discover sixteen writing tools for social media marketers.

Continue Reading

social media how to Are you a busy social media marketer?

Looking for tools that will save you time?

Using the right tools to stay focused and work more efficiently will help you get more done in a day.

In this article you’ll discover nine productivity tools for busy marketers.

marketing productivity tools

Discover nine tools to help increase productivity for busy social media marketers.

Continue Reading

social media how to Do you want an efficient way to stay in touch with your peers, customers and colleagues on Instagram?

Have you considered creating custom feeds of their updates?

There are tools that make it easy to organize your favorite Instagram accounts into feeds so you never miss an update again.

In this article you’ll discover how to use Mashfeed and Iconosquare to create customized Instagram feeds.

create custom feeds in instagram

Discover how you can create custom Instagram feeds.

Continue Reading

social media toolsAre you looking for ways to enhance your social media marketing?

Do you want new tools to simplify your job?

We asked a group of social media pros for the hottest social media tools they use today.

Check them out to see if these social media tools are a good fit for you!

#1: RivalIQ

jay baer

Jay Baer

Figuring out precisely what works in social media is a tricky (yet entirely necessary) proposition.

I’m always seeking to improve clicks, shares and social media engagement on my own content as well as our Convince and Convert clients’ content.

Recently, I started using RivalIQ to get at what’s working in social, and this easy-to-use, reasonably priced analysis platform produces a steady stream of insights while saving me a ton of time.

Here, I set up a collection of consumer products companies (RivalIQ calls them a “landscape”) for a strategic plan we’re building. With just a click or two, I can find the top 50 Facebook posts (by engagement rate or total engagement behaviors) among these companies over the past 7, 14, 30 or 90 days.

rivaliq reports

RivalIQ provides competitive intelligence.

Continue Reading

Are you looking for a better way to manage your social activities?

Are you wondering what tools can help your social media marketing?

To discover free or low-cost tools to simplify your social media marketing, I interview Ian Cleary for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Ian Cleary, the founder of Razor Social—a blog dedicated to social media tools. He’s also the social media tools writer for Social Media Examiner.

Ian shares why as a marketer you should look beyond Google Analytics and Facebook Insights data.

You’ll learn the services available to keep up to date with relevant content and the tools to use to monitor your overall activities across all social channels.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

Continue Reading

social media toolsAre you measuring your social media efforts?

Do you know what’s working?

Over the years, there have been dozens of social media monitoring tools launched, but not all social media monitoring platforms are created equal.

In this article I’ll show you five platforms that may work for your business.

Social Media Monitoring 101

Before taking a closer look at these platforms, here are a few questions you’ll want to answer first. Your answers will allow you to find the right tool for your business needs.

What Does Your Business Need to Measure?

The most important thing to establish before selecting a monitoring tool is what you’re actually going to measure. Any social media campaign worth its salt has clearly defined objectives and measurable outcomes.

measure

It's important to determine what you want to measure. Image source: iStockPhoto.

These measurable outcomes, or key performance indicators (KPIs), are agreed-upon metrics that will help you determine whether your social media marketing efforts are successful. They can fall into several categories and include thousands of exact pieces of data.

Continue Reading