What Makes Videos Go Viral?

social media expert interviewIn this video I interview Scott Stratten, author of the book Un-Marketing. Scott talks about why he believes businesses need to stop marketing and start engaging.

You’ll discover the biggest marketing mistakes businesses make today and how to remedy them. Scott also talks about some of his successful video marketing campaigns and shares great tips on how to make viral videos.

Be sure to check out the takeaways below after you watch the video.

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Location-Based Services: Foursquare vs. Facebook Places

social media toolsAsk any marketer about trends for 2011 and you’ll undoubtedly hear the phrase “location-based services.” However, among Foursquare, Facebook Places, SCVNGR, Gowalla and many others, marketers have a lot to choose from.

In this article we’ll cover the two major players—Foursquare and Facebook Places—and see how they stack up.

What are location-based services?

Location-based services allow users to connect with others based on their current locations. In most cases, people use their smartphones (iPhone, Android, Blackberry) to “check in” to businesses like restaurants, bars and stores they visit. These locations are then broadcasted to their online friends.

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8 Hot Social Media Tips From Eight Industry Experts

social media how toAre you looking for some creative ideas to enhance your social media activities? If so, look no further.

To help you lay down tracks for social media success, here’s a solid list of strategies from eight top social media experts. Take a look, ask yourself what tips you can use and start reaping the rewards of real success.

#1: Offer live events on Facebook

mari smith“To provide additional value and fresh ways for your fans to interact with you, periodically conduct live chat sessions or live webinars or teleseminars. My co-author of Facebook Marketing: An Hour a Day, Chris Treadaway, and I recently conducted what we called a ‘flash chat’ in order to crowdsource content for version two of our book,” explained Mari Smith.

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How Social Media Monitoring Can Grow Your Business

social media expert interviewIn this video I interview Amber Naslund, co-author of the new book The Now Revolution and VP of social strategy at Radian6.

Amber shares why social media monitoring is so important and what you need to monitor to get the most value out of your social media activities.

You’ll find out why social media is the new phone and what this means to your business. Be sure to check out the takeaways below after you watch the video.

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