Business timelines are blooming all over Facebook.
You may have read our recent post about all of the changes.
Take a look at these examples of how businesses are creatively using Timeline.
#1: Adding Interesting Milestones
Interesting Milestones may work better if your company has some history. Coca-Cola, founded in 1886, has the benefit of a long and interesting history, so they can show their products from 1916 and how they have since evolved.
This article provides five actionable tips you can employ now.
The Visual Opportunity
When Facebook moved the navigation into the left column and added the Photostrip, I wrote how you could optimize your Facebook page for visual branding.
And when Timeline was rolled out for personal profiles, I also wrote how you can customize your cover photo and profile picture.
With each new overhaul of Facebook pages, there have been increased opportunities for brands to use imagery to better promote their offerings and create visual interest, and Timeline for pages is no different.
In fact, Facebook has made many new changes that will impact anyone with a Facebook page.
These changes emerged from Facebook’s fMC 2012 Conference.
The overall message was that Facebook is looking at pages as a “mission control” point (which is where the MC comes from in the conference title).
At the 2011 f8 conference, Facebook announced Timeline — a major overhaul of the personal Facebook profiles to which we’ve all grown accustomed.
UPDATE December 15, 2011: Facebook announced that Timeline is now available worldwide. Read how to get started.
When Timeline is rolled out, your personal profile will be organized in reverse chronological order, as a “timeline” of your life, like an online scrapbook. As Facebook CEO Mark Zuckerberg says, “Timeline is the story of your life… in a new way to express who you are.”
When Will Timeline Become Available?
At this point, only those who are registered Facebook application developers have the option of converting their personal profiles to the Timeline format. And only they can see the Timelines of others who’ve opted for it.
This article takes a detailed look at how the News Ticker, Smart Lists, News Feed, Subscribe feature and Timeline will impact marketers and business owners.
It’s been quite a rollercoaster recently with all the new Facebook changes. Some changes have already happened (i.e., News Feed and the new Smart Lists) and other changes will be coming as a result of the Facebook F8 conference.