Want to know what it takes to become a guest on a major podcast or a speaker at large events?
In this episode I go behind the scenes at Social Media Examiner with Phil Mershon.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Phil Mershon, director of events at Social Media Examiner. This show is the official third anniversary of the Social Media Marketing podcast.
Phil and I will explore how we pick the thought leaders in our industry for our conferences and podcast.
You’ll discover how to become a thought leader in any industry.
Share your feedback, read the show notes and get the links mentioned in this episode below.
Are you a trusted resource?
Successful marketers spend time sharing what they know.
In this article I’ll share where you can answer questions from fans, customers and even strangers to build your credibility as a recognized resource.
Why Write Content That Answers Questions?
One of the easiest ways to create a solid community is to answer questions others have asked you before. Keep a running list of these questions and answer them via blog posts or social media. The right medium depends on the question.
The more information you can give, the more likely people will come to view you and your company as useful, trusted sources of information.
#1: Help Your Connections With Jelly
Jelly is a fairly new Q&A platform. It’s different from traditional forums in that it’s a smartphone app and uses photos or maps paired with questions. Users get or give answers, advice and guidelines in real time.
With Jelly, you can help your colleagues decide which headlines to use, do a little brainstorming or even help them find the best local pizza place.
For example, with the New Digg you can now automatically submit your blog posts to Digg. Brands are encouraged to create brand profiles and become thought leaders through their presence on Digg.
Watch the video to hear how this New Digg works and be sure to check out the takeaways below.
Social media goes beyond Facebook or Twitter. It’s about connecting with people and developing relationships. And sometimes those connections can be literally face-to-face!
Social media allows us to make connections faster and over greater distances, but there is power in social media to bring us closer to our neighbors, too. One of the ways to do that is with a Tweetup.
What Is a Tweetup?
There are some things that just can’t be done with a 140-character limit.
A lot is happening in the world of social media. Here’s a quick summary of recent major research findings:
#1: By 2010, 26 Million (1 in 7) U.S. Adults Will Use Twitter Monthly
A new study by eMarketer surpasses their previous estimates of Twitter usage. The study, conducted just last month, found the following: “In 2009, there will be 18 million U.S. adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million U.S. adults in 2010, a further 44.4% climb.”