Are you a trusted resource?
Successful marketers spend time sharing what they know.
In this article I’ll share where you can answer questions from fans, customers and even strangers to build your credibility as a recognized resource.
Why Write Content That Answers Questions?
One of the easiest ways to create a solid community is to answer questions others have asked you before. Keep a running list of these questions and answer them via blog posts or social media. The right medium depends on the question.
The more information you can give, the more likely people will come to view you and your company as useful, trusted sources of information.
#1: Help Your Connections With Jelly
Jelly is a fairly new Q&A platform. It’s different from traditional forums in that it’s a smartphone app and uses photos or maps paired with questions. Users get or give answers, advice and guidelines in real time.
With Jelly, you can help your colleagues decide which headlines to use, do a little brainstorming or even help them find the best local pizza place.
Are you B2B in a niche market and wondering if social media is relevant to your audience?
Drillinginfo, a software as a service (SaaS) company serving the global oil and gas industry, is a B2B provider in a very specialized niche market, which has been actively using social media since September 2012.
Their goals are to emphasize their role as an oil and gas intelligence company and boost the perception of the company as a thought leader in the industry.
Since September 2012, they have increased their blog readership by over 2000% and developed relationships with influential industry leaders through social media.
Current and potential customers have indicated that the Drillinginfo blog is a premier source of information in the oil and gas industry, which is exactly what the company wants.
In this article I’ll cover how B2B marketers can best approach these sites and provide eight recommendations for generating qualified leads and driving sales.
Note: The examples used all come from actual Q&A site conversations, with names removed for privacy purposes.
Overview of Question and Answer–Based Sites
When Q&A social media sites first came out, they were intended for people to exchange ideas and gather information. Unfortunately spammers and non-experts took away from their usefulness for a while.