Blogs Outrank Social Networks for Consumer Influence: New Research

social media researchAre you wondering how to influence potential customers and prospects?

The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.”

In fact, blogs rank favorably with consumers for trust, popularity and even influence.

Here are some interesting findings from the Technorati report.

#1: Blogs Influence Consumers’ Purchasing Decisions

The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%).

Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.

online services high in influence

Consumers consider blogs to be trusted sources of information.

149 comments

 
 

Blogging Trends for 2012: What You Need to Know

social media expert interviewIn this video I interview Shani Higgins, CEO of Technorati.

Shani shares information on the business of blogging and current blogging trends.  Discover how much money bloggers make and learn more about the opportunities brands now offer bloggers.

Be sure to check out the takeaways below after you watch the video.

49 comments

 
 

4 Free Tools to Help You Socially Monitor Your Brand

social media toolsDo you know what people are saying about your brand? Do you want to know how to monitor these conversations?

Regardless of the size of your business, chances are good people are talking about you and your brand via social networks and blogs. In this article I’ll cover four free monitoring tools to help you get started.

Getting Started: How do people talk about you?

A good place to find how people know and speak of your brand is to look at the keywords and phrases they use to find your website.

You can find these metrics in the analytics package you’re using with your website. If you’re not using an analytics package like Google Analytics, Webtrends or Clicky, then brainstorm keywords and phrases that you may have heard clients/customers use in discussions you have had with them.

98 comments

 
 

9 Ways to Use Social Media to Inspire Your Writing

social media how toWhether you’re a personal blogger, business blogger, article marketer, copywriter, novelist, poet, student writing an essay or any other form of writer, social networks provide a vast array of ways to get inspired to write.

This can be considered one of the best ways to beat a case of old-fashioned writer’s block.  You just need to know where to look and set up some channels to provide at-your-fingertips-access when you need it.

Here are nine ways to use social media to find writing inspiration.

44 comments

 
 

How to Find Under-Tapped Social Media Channels

social media interviewsIn this video I interview Jay Berkowitz, author of The Ten Golden Rules of Internet Marketing Workbook.

Jay shares an innovative way to beat your competition using special social channels and critical tips on how to improve your social media marketing.

Be sure to check below for the other takeaways.

14 comments

 
 

19 Tips for Driving Traffic to Your Blog

social media how toIt’s the the perennial quest. How can you get more traffic to your site?

After all, without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans.

Methods change and evolve over time. When I wrote my first “how to drive traffic” post about five years ago, the list looked a lot different. There was no Twitter, no Facebook, no social sharing buttons, and no retweet button.

184 comments

 
 

The Social Media Examiner Story: Proof Social Media Works

social media case studiesBack in October of 2009 we launched SocialMediaExaminer.com.  The response was immediate and it was big (I’ll share some of the back story in the video below).

We relied 100% on social media tactics to drive traffic to this site.

In less than 5 months, Social Media Examiner was declared the #1 small business blog in the world by Technorati, added more than 13,000 email subscribers, brought nearly 100,000 people a month to the site and is ranked as one of the top 4200 websites in all of America by Alexa.

We didn’t advertise, didn’t rely on the press and almost none of our traffic is coming from search engines.  Nearly overnight, this site has become a top destination for businesses.

28 comments

 
 

13 Ideas to Inspire Your Blog Content

As a blogger have you ever thought, “I don’t know what to write about!” or “How am I going to come up with fresh content for my blog three times a week?”

This article will provide you unique ideas that will help you keep pumping out great content.

The following 13 content ideas are designed to help save you time and stimulate some new ideas.

81 comments

 
 

6 Social Media Predictions for 2010

With 2010 fast approaching, there’s lots of talk about the social media predictions for the coming year. Although we don’t have a crystal ball here at SocialMediaExaminer.com, we do have recent social media studies to support some very likely trends.

David Armano recently published his social media predictions for 2010 on the Harvard Business Blog.  Here’s a detailed analysis on whether his predictions will likely come true.

social media predictions

62 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures

Get Your FREE Copy of the 2014 Social Media Marketing Industry Report

Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.