And if you work for a business or own one, it’s likely that social media marketing is on your radar. More and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb.
A compelling, active Facebook fan page should be an integral part of your marketing plans. With its 350 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you’re a solopreneur, a large brand or anywhere in between.
But, if you build it, will they come? And if they come, will they stay and engage?