social media how toDo you want to advertise to your existing customers?

LinkedIn, Facebook, Pinterest, and Twitter all let you deliver ads to your actual customers.

In this article, you’ll discover how you can use four popular social networks to reach custom audiences with your content.

using social ads with a target custom audience

Discover how to target your customers with social ads.

Continue Reading

social media how toDo you want to reach LinkedIn users who work at small- or medium-sized businesses?

Do you use LinkedIn ads?

In this article, you’ll discover how to reach more small- and medium-sized businesses via unique LinkedIn ad targeting.

linkedin targeting to reach small business

Discover how to reach more small businesses with your LinkedIn ad targeting.

Continue Reading

social media how toEarly efforts in social media marketing have created a tremendous amount of buzz and interest, but surprisingly few case studies focus on monetization.

A recent study by Ketchum and Nielsen shows the number-one activity of social media users (online or offline) is reading blogs – even above TV!

So it’s clear that social media is here to stay, and accountable programs must be created to deliver performance and ROI. Here are 3 steps to help you get started:

#1: Define Key Performance Indicators (KPIs) and Measure Against Them

In order to hold any marketing channel accountable, there first must be a framework of metrics that can be tracked, compared to a benchmark (industry or prior program performance) and analyzed over time.  Social channels are no different.  When looking to assign accountability to social programs, the first step is to define KPIs and measure against them.  The three key components to track are:

Continue Reading