Have you considered dark Facebook posts?
Dark (unpublished) posts are a great way to tailor different messages to various audiences without posting multiple messages to your page timeline.
In this article you’ll discover four ways to use dark Facebook posts for your business.
Why Dark Posts
Before getting into how to use dark Facebook posts, it’s important to understand what dark posts really are, and just as importantly, what they are not.
Dark posts (also known as unpublished posts) are not the same thing as targeted posts, but they do have much in common. They both allow you to promote posts to specific fans of your page. However, there are two main differences.
By narrowing the people who see your posts, you can actually get more engagement.
It sounds counterintuitive, but it works when done right.
What Are Facebook Targeted Posts?
At the time of this writing, pages with over 5,000 likes are more likely to have the option, but that isn’t always the case.
Previously you had some control over who sees your posts by clicking on the Public button beneath your post. You could target the location or language of who sees your posts both in their newsfeed and on your wall (now timeline).
This feature is now expanded with Enhanced Page Post Targeting.