How to Use SlideShare to Generate Leads

social media how toDo you want more leads?

Have you looked into SlideShare?

This article will give you 10 tips to maximize your leads with SlideShare.

Why SlideShare?

The rise of visual content marketing is forcing marketers everywhere to re-evaluate their overall strategy.

No longer can a marketing professional rely solely on white papers and blog posts to get their message to prospective buyers and customers.

It’s now vital to include a visual element across all marketing campaigns.

SlideShare is an essential part of any successful content marketing strategy for many businesses. It’s much more than just a place to upload your webinar slides, it’s a powerful social community with a reported 60 million monthly visitors.

slideshare

Anyone can view presentations and documents on topics that interest them and download and reuse or remix material for their own work.

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9 Consumer Social Media Trends That Could Impact Marketers

social media researchAre you wondering how consumers are using social media?

Would you like some insights to help your business better understand people’s social habits?

In this article, I examine a report published by Edison Research focused on people’s latest social habits.

These findings provide useful insights about consumer behavior and how your business can respond.

Here are 9 of the most interesting findings from the study.

#1: Almost 58 million Americans Use Social Sites Daily

A social habit is the tendency to use social media sites several times a day. By mid-2012, the number of Americans with the social habit had risen to 22% (approximately 58 million people) from 18% in 2011.

use of social media in america

The use of social media in America has increased almost five-fold since 2008.

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4 Ways to Improve Your Google+ Engagement

social media how toAre you looking for better engagement on Google+?

Google+ has a unique culture and set of capabilities that set it apart from other social networks.

Here are four tips that have helped me build engagement and expand business networking.

#1: Follow Active People Relevant to Your Business

Wherever you invest time online, have a target audience or connection with people who could be interested in your product or service, which will eventually lead to sales.

Now, finding these people can be a bit of a challenge, but search makes your job a lot easier.

google plus search 1

The search on Google+ has multiple options to choose from.

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5 Social Media Tips for Finding and Engaging Your Target Audience: New Research

social media researchDo you know where your customers and prospects spend time online?

Marketers have long relied on market research to determine where to spend their advertising dollars on television, radio and print advertisements.

In the last few years, research organizations have begun providing intelligence on how consumers behave on social networks.

The following article is based on new social media research studies.

These findings will help you better strategize your company’s social efforts to match your customers’ behaviors.

#1: Know Where Your Customers Spend Their Time

Three recent research studies show active Internet users spend anywhere from 16% to nearly 25% of their online time on social networks.

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4 Steps to Create a Social Listening Strategy

social media how toIs your business thinking about social analytics?

The first step when considering social analytics is to establish a listening strategy.

In social media, listening acts as a guide through the ever-changing and interesting world of the blogosphere.

Why? Because listening is an ongoing process that is necessary to keep a strategy fresh and competitive. It enables decision-makers to find and better understand opportunities and stakeholders.

So, exactly how do you go about listening?

#1: Determine your target audience

Once an organization has determined whom to target, it’s critical to understand where to engage them online. A common misperception is that all social networks are the same and therefore everyone is on the same platform.

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5 Easy Steps to a Winning Social Media Plan

social media how toSo you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too.

But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan?

This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people’s work posted on your social networks.

#1: Find Your Target Audience.

The first step in social media planning is largely the first step in identifying your brand—determine who you are and who your customers are.

What unique aspect of your product or service attracts your target population?

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3 Ways to Use Facebook Insights to Your Advantage

social media toolsAs a business owner or marketer, knowing the profile of your target audience is extremely important. That’s step one, and all good marketing campaigns rely on the fact that you’ve got this figured out.

If you’re using Facebook for business, there are some powerful tools at your disposal.  Because Facebook has over 400 million active users and is one of the most frequented websites in the world, it only makes sense to use it to your advantage. Why buy a Porsche when you’ve got a Ferrari in the garage, right?

This article will show you how to benefit from Facebook’s amazing insight and analytics.

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