What to Do When Social Media Is Not Working For Your Business

social media how toIs social media not working for you?

Are you struggling to form a social media connection with your audience?

Have you found that the recommended “getting started” tips and tricks for social campaigns just haven’t resonated with your followers?

The truth is, while there are plenty of audiences that respond well to social media marketing attempts, there are others that don’t for a number of different reasons.

In this article you’ll find out how to recognize the variables that could result in an audience-marketer mismatch and how to work around them.

Why Your Social Media is Not Working?

If you feel like you’ve tried everything to connect with your audience, but it’s just not working, you’re probably looking to social media experts for advice. Maybe you’ve followed that advice, but your audience still isn’t responding. What’s going on?

istock social media image

Not all social networks match your audience. Image source: iStockPhoto

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How to Use Facebook Website Custom Audiences

social media how toAre Facebook ads a core part of your social media tactics?

Are you ready to build a raving fan base that reads your articles and buys your products?

The truth is that with the right tools, no advertising can match the impact of Facebook.

If you’re on the fence because you’re not sure how effective Facebook ads are, let me introduce you to Website Custom Audiences (WCA).

In this post you’ll discover what website custom audiences are, how to create them and how to use them.

What Is Website Custom Audiences?

In its most basic form, Website Custom Audiences is a powerful tool that lets you create Facebook ads that target users who have visited your website. Now you can reach well beyond your core fans and email subscribers.

facebook ad created using website custom audiences

Catch the attention of recent website visitors with a relevant ad about your product or service.

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4 Steps to Building an Engaging Presence on Social Media

social media how toDo you want to increase awareness of your brand online?

Are you ready to take the plunge and use content to connect with your audience on social media?

If you shift your thinking and perception about what makes your brand successful, you can tease out great content that will undoubtedly catch the attention of potential customers.

In this article, I’ll show you how to start building an engaging presence on social media in four easy steps.

#1: Build a Targeted Community

The first step is to build a community of people who care about what your brand has to offer.

It doesn’t matter if you have a Facebook, Twitter, LinkedIn or Google+ page or all of the above. As long as you have a starting point, you can start building your audience on social media.

Haphazardly trying to build a large community won’t be very helpful. Your best bet will be to build a targeted community. How do you build targeted communities? Generally speaking, there are two ways.

Organic Community-Building

To build a community through organic means, you must provide share-worthy and useful content that’s relevant specifically to the audience you want to reach. The more your content (on any social network) gets shared, the more eyes see it.

whole foods recipe

Whole Foods shares recipes that its food-based community will enjoy and then share with others.

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Engagement: How to Create a Loyal Audience That Loves You

Is audience loyalty important to your business?

Are you wondering how you can increase your audience loyalty through engagement?

To learn the importance of engagement, I interview Danny Iny for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Danny Iny, author of Engagement from Scratch! He is also the founder of Firepole Marketing and host of the Connect, Engage, Inspire podcast.

Danny shares his techniques for increasing engagement, which engenders loyalty in his audience.

You’ll find out how to define engagement in your business, the benefits of it and how to get started.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Ensure Your Future Blog Posts Are Popular

social media how toAre you struggling to come up with blog posts that attract the right type of visitors?

Are you unsure where to turn for new article ideas?

In this article I’ll show you how to make sure your future articles are the ones your audience is really interested in.

Here’s a hint how: your social connections can help you discover the topics that will perform well on your business blog.

hot topic

Invest in writing about the topics that are most likely to appeal to your target audience. Image source: iStockPhoto.

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How to Find Great Content to Share on Twitter

social media how toWhat content are you sharing on Twitter?

Do you struggle to find interesting, relevant things to tweet about every day?

In this post, I’ll show you how to curate content your followers will love so you can build a loyal community on Twitter.

Why Curate?

Today most marketers understand the need to create informative and relevant content. But it’s equally important to curate informative and relevant content.

In addition to creating great content for your site, the links to the other people’s content that you share on Twitter also matter.

When you share good content on Twitter, the kind your audience loves, it’s easier to build a strong community. And sharing great content will also increase your credibility in your industry.

retweet

When you create and curate relevant content, people are more likely to retweet and share your stuff. Image: iStockPhoto

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How to Target Only Your Customers With Facebook

social media how toWhat if you could reach your existing customers while they’re on Facebook?

Does the idea of displaying a Facebook ad only to your prospects list sound interesting?

This could give your marketing a boost and help build your brand’s image on Facebook.

In this post, I’ll show you two ways to use Facebook’s Custom Audiences to connect with your customers and prospects on Facebook.

And I’ll also show you how to create and use your first custom audience.

build brand image

How do you build your brand's image on Facebook?

What’s a Custom Audience?

Your business undoubtedly has a database of customers. You may be using that database to keep email addresses, phone numbers, Facebook user IDs and app user IDs.

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How Marketers Are Using Paid Social Media: New Research

social media researchDo you use paid social media ads such as Facebook ads or promoted tweets?

Would you like to know how other marketers are using paid social media?

A recent survey (by Vizu, a Nielsen company) analyzed the opinions of digital marketers’ use of paid social media marketing.

This article will highlight seven key findings from the research.

#1: 65% of Marketers Increasing Paid Social Media Ad Budgets for 2013

The majority of advertisers surveyed revealed that they plan to increase their paid social media advertising budgets for 2013. As social media use continues to explode among U.S. users, marketers are following closely by investing heavily to stay in front of their customers.

consumer brand spending

When it comes to keeping up with consumers, brands are putting their money where their mouth is.

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How to Target Facebook Ads Based on Purchase History, Lifestyles and More

social media how toWould you like to get more out of your Facebook advertising?

Did you know you can now target Facebook ads based on people’s purchase history, job roles and other external insights from major data providers?

Facebook continues to roll out advertising tools that allow marketers to target their ideal customer in ways not seen before.

What Are Partner Categories?

Within the past year, Facebook has launched Custom Audiences, Conversion Tracking, Sponsored Results, Lookalike Audiences and a whole lot more.

Partner Categories is the latest tool added to your Facebook toolbox. Here’s what you need to know and how to use Facebook’s Partner Categories to reach the audience you want with your Facebook advertising.

Facebook partnered with Acxiom, Datalogix and Epsilon to make Partner Categories a reality. These partners provide data on Facebook users’ online and offline activities away from Facebook to create more refined targeting opportunities.

Up until recently, you could target ads to Facebook users based only on the information they provide in their profiles (age, gender, school, location, employer) and both precise and broad interests.

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