3 Social Media Tools That Help Marketers Save Time

social media toolsHow much of your day is spent on recurring social media activities?

Are small tasks taking up too much of your time?

When you know where tools can help you most, you can decide which tools best suit your needs.

In this article I’ll address three time-consuming areas and share social media tools to help you save time.

#1: Streamline Daily Tasks

Not every task is created equal. It would be so helpful to have an organizational tool that lets you work more efficiently and effectively, wouldn’t it?

HootSuite, Sprout Social and SocialFlow are all tools that fill the bill. They help you streamline some of the more basic items on your daily list so you can have more time to spend on your growing to-do list.

sproutsocial scheduling feature

Use dashboards to help with updating social channels daily.

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How to Present Your Social Media ROI Report to the Boss

social media how toAre you responsible for reporting on social media ROI?

Do you need advice on what to share?

ROI reports justify the resources allocated to social media campaigns.

In this article I’ll explore four important parts of a social media ROI report that decision makers want to see.

A Bird’s-Eye View of ROI Reports

Social media ROI reports are based on prescribed objectives, the progress of the social campaign tasked with meeting those objectives, the analysis of key performance indicators (KPIs) and whether the original objectives are met.

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Analyze KPIs as part of your ROI reporting. Image: iStockPhoto.

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5 Hashtag Tracking Tools for Twitter, Facebook and Beyond

social media toolsAre you using hashtags in your social media campaigns?

Do you want to find tools to help manage your hashtags?

The right tools can help you launch, track and analyze hashtags across social networks.

In this article, you’ll discover five tools that make it easy to track hashtags and their related conversations.

Why Use a Hashtag?

Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.

Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.

It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign.

A good example is Subway’s #januANY campaign. Their hashtag has two key components: it’s distinctive enough to track easily and it’s simple for fans to remember.

subway januany tweet

Subway uses hashtags that are memorable and easy to track.

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29 Social Media Tools Recommended by the Pros

social media toolsAre you looking for ways to enhance your social media marketing?

Do you want new tools to simplify your job?

We asked a group of social media pros for the hottest social media tools they use today.

Check them out to see if these social media tools are a good fit for you!

#1: RivalIQ

jay baer

Jay Baer

Figuring out precisely what works in social media is a tricky (yet entirely necessary) proposition.

I’m always seeking to improve clicks, shares and social media engagement on my own content as well as our Convince and Convert clients’ content.

Recently, I started using RivalIQ to get at what’s working in social, and this easy-to-use, reasonably priced analysis platform produces a steady stream of insights while saving me a ton of time.

Here, I set up a collection of consumer products companies (RivalIQ calls them a “landscape”) for a strategic plan we’re building. With just a click or two, I can find the top 50 Facebook posts (by engagement rate or total engagement behaviors) among these companies over the past 7, 14, 30 or 90 days.

rivaliq reports

RivalIQ provides competitive intelligence.

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