14 Social Media Marketing Tools Recommended by the Pros

social media toolsAre you looking for new social media marketing tools?

Do you want to know which tools today’s social media professionals recommend?

It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media marketers to share the tools they find most useful right now.

In this article you’ll discover 14 tools to add to your social media marketing toolbox and why you should consider using them.

15 social media marketing tools from the pros

Find 14 social media marketing tools recommended by the pros.

#1: Quill Engage for Automatic Google Analytics Reports

ian cleary pic

Ian Cleary

Google Analytics is full of valuable information, but sometimes there’s too much data to sift through. There are times when it would be easier to have a simple overview.

Quill Engage is a free tool that connects with your Google Analytics account and emails you a weekly summary of your data. It tells you about your site’s traffic growth or decline, where your traffic came from the previous week, which post got the most traffic and much more.

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5 Facebook Page Tools to Improve Your Page Management

social media tools Are you looking for tools to better manage your Facebook page?

Do you need help creating and finding compelling content to share with your fans?

It’s a juggling act to share the right content, engage with fans and track trends.

In this article you’ll discover five must-have tools every Facebook page admin can use to create and share content that kills.

#1: Create a Monitoring System

Hyperalerts is a versatile tool you’re going to love. It notifies you via email about items you choose such incoming Facebook comments or messages, published posts and more.

You could rely on Facebook’s messages and the activity log, but they aren’t always reliable and you can miss things. With Hyperalerts, you don’t have to worry about missing anything.

hyperalerts notification of facebook message

Hyperalerts notifies you when you get a new Facebook page message.

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5 Hashtag Tracking Tools for Twitter, Facebook and Beyond

social media toolsAre you using hashtags in your social media campaigns?

Do you want to find tools to help manage your hashtags?

The right tools can help you launch, track and analyze hashtags across social networks.

In this article, you’ll discover five tools that make it easy to track hashtags and their related conversations.

Why Use a Hashtag?

Hashtags make it easier for people to find and follow discussions about brands, events and promotions. They also let brands track the performance of promotions across social media.

Hashtags can determine how easily you can target and track a campaign. You’ve probably seen many businesses use generic hashtags like #food or #chocolate. While these will get your update into a large conversation, using such broad hashtags is wasting your time.

Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? Managing the hashtag would be a nightmare. You’d spend weeks sorting through every instance of the hashtag to determine which mentions apply to you.

It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign.

A good example is Subway’s #januANY campaign. Their hashtag has two key components: it’s distinctive enough to track easily and it’s simple for fans to remember.

subway januany tweet

Subway uses hashtags that are memorable and easy to track.

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14 Social Media Tools Used by Marketing Pros

social media toolsAre you looking for social media tools to get more out of your marketing?

Are you wondering what tools marketing pros are using successfully?

We asked fourteen well-known marketers to share the latest social media tools they’ve been using.

Discover how you can use these tools to help you to get more out of your social media marketing.

#1: Mention

Todd Wheatland

Todd Wheatland

Mention was developed as a user-friendly replacement for Google Alerts. They’re a textbook example of how to build a platform by doing one thing better than anyone else.

As well as being an absolute joy to use, it captures so many more, ahem, ‘mentions’ online than any other platform I’ve used that it’s become my #1 go-to social mention reference tool.

There are many clever things behind the way Mention is set up. They’ve taken the Apple approach to clean and simple UI to give you great functionality as a default and the power to modify settings to really hone in on what’s important to your circumstances.

mention set up

Mention provides clean and simple functionality.

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Instagram Marketing: How to Get Started With Instagram

Do you use Instagram for your business?

Are you wondering how Instagram can help with your marketing?

To learn how to get started with Instagram marketing, I interview Sue B. Zimmerman for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Sue B. Zimmerman, who is known as the Instagram Gal. Sue helps businesses use Instagram to find their ideal customers. She’s used Instagram herself to increase traffic to her Cape Cod retail boutique by 40% in only 12 months.

Sue shares the strategy behind her Instagram success.

You’ll learn how to take advantage of using photos and short videos and how to make the most of hashtags.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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