4 Steps to Driving Faster Sales With Social Media Content
One of the key benefits of social media (that’s rarely discussed) is its ability to resolve doubt and confusion among fence-sitters.
Yes, your prospective customers are likely confused and possibly uncertain.
During my 15 years of website strategy and usability work (before I went all “social media” on you), I tried very hard to live by the two-click rule—answering the most common questions customers have about your business on your site within two clicks.

5 New Studies Show Facebook a Marketing Powerhouse
When you hear that Facebook is yanking Yahoo from its ranks and inching up on Google’s traffic throne, you can’t help but pay attention.
And if you work for a business or own one, it’s likely that social media marketing is on your radar. More and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb.
Here are 5 studies that show how Facebook is undoubtedly a leading online social contender and a key tool that is continually changing the landscape of online engagement and fan loyalty.











Mical Johnson on:
3 Studies Show Facebook's Marketing Potential
Electra Ford on:
3 Studies Show Facebook's Marketing Potential
Jenny on:
Top 5 Most Indispensable Twitter Tools for Marketers
Amy Porterfield on:
10 Top Facebook Pages and Why They're Successful
Keith Keller on:
2010 Social Media Marketing Industry Report