Why Community Is Essential to Business

social media expert interviewIn this video I interview Liz Strauss, founder and business strategist at SOBCon.

Liz shares why businesses need a community to exist today and what you need to know to successfully build one to develop your business.

Be sure to check out the takeaways below after you watch the video.

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9 Small Business Social Media Success Stories

social media reviewsAre you curious what small businesses are doing to achieve success with social media marketing? Look no further.

This article highlights nine small businesses of various sizes and industries that have transformed their online presence with innovative social media marketing practices.

You’re guaranteed to find inspiration for your social media marketing efforts here.

These tactics will work for just about any business—from solopreneur to multi-employee manufacturer. So let’s dive in!

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5 Ways to Use Social Data to Grow Your Business

social media how toAre you tapping the social media data stream? Inside that river of data lives great insight that can give your business an edge.

Social media allows you to match data generated by social interactions with individual’s preferences and general interests. This creates useful profiles that give marketers insight into how to tailor future offers and products to their customer base.

In this article I’ll show you five ways to use the data generated by your social network profiles—and those of your competitors—to expand your reach and sales.

#1: Listening Data

Nearly every social media plan tells you to begin by “listening,” but what are you listening for? Monitoring news related to your local business environment and industry can give you a sense of the conversation around your products or services, but social listening allows you to expand this information and make it more relevant.

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How to Gain Competitive Insight With Social Media

social media how toAre you looking for that competitive edge? Want to know what your peers are up to?

Using social media to research competitors can provide useful information for any business looking to create a smart strategy.  Learning about your competitors’ activities can give you insight into what works and what doesn’t.

The beauty of social media is that there’s a ton of information about your competitors that is public. And not only is their strategy public, but the reaction to that strategy is public as well. Let’s take a look at some of the things you can learn about your competitors through different social networks, search engines and other outlets.

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5 Ways to Use LinkedIn Groups to Build Influential Connections

social media toolsIf you want to build truly influential relationships online, you have to find places where you can consistently add value, spend quality time and have engaging conversations with members of your target demographic.

LinkedIn Groups offers one of the best ways to make the most of your social media engagement time, but you must adopt the right strategy to be successful. This article will show you how.

LinkedIn allows you to join up to 50 groups, but you can’t possibly be effective and spend enough time to make a difference in 50 groups.

What works best is to focus your time and effort on a deep and narrow approach in order to build influence within LinkedIn Groups, enhance your credibility and generate new connections.

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