4 Businesses Leveraging Storytelling With Images


social media how toHave you noticed the importance of images in social media?

Do you use images to tell stories about your business?

Keep reading to discover four creative uses of images with social media.

Why Images Now?

The way we use images is changing.

Instead of taking photographs at important life events and sharing them with a few family and friends, we’re uploading them to our social media pages, sharing them with companies and broadcasting them to the world.

“Pictures or it didn’t happen” is our new mantra. And these days, images aren’t just something you look at—they’re the center of most of our engagements online as people share, comment and engage with image creators.

“We’ve now entered a phase in which visual communication is supplanting the written word,” says Bob Lisbonne, CEO of Luminate and former SVP of Netscape in the 1990s. “What some are now calling the dawn of the Imagesphere.”

On Facebook, up to 250 million photographs are uploaded every day, and those photographs are prominently featured on the social media platform.

A post that includes an album or picture receives 120-180% more engagement from fans than a text-based post.

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Storytelling: Why Stories Attract More Customers


What’s the story of your business?

Are you wondering how storytelling can help your marketing and sales?

To learn about the power of storytelling, I interview Dave Kerpen for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Dave Kerpen, author of  Likeable Social Media. He’s also the co-founder of Likeable, an INC 500 social media marketing firm. His newest book is Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.

Dave shares his story of how a creative idea for his wedding turned into a successful business. You’ll learn how your story can help your business connect with people, both prospects and customers.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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