How the U.S. Army Is Using Bloggers

social media expert interviewIn this video I interview Greg Swan, VP of Digital Strategy at Weber Shandwick, one of whose clients is the U.S. Army.

Greg shares how the U.S. Army encourages soldiers to blog, develop authentic connections and participate in the conversations about joining the army.  You’ll find out what blogger outreach can mean to your business and pick up useful insights to successfully connect with influential bloggers.

Be sure to check out the takeaways below after you watch the video.

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7 Ways to Use Psychological Influence With Social Media Content

social media how toOne of the hallmarks of social media is content:  creating it, sharing it and engaging with it.

The best content in social media inspires, informs, educates or entertains (and if you’re really lucky, it does all four!).  But how do you create content that goes viral?

What follows are seven strategies you can employ to help your content succeed.

The idea for this post came from Jay Baer’s excellent article on creating reusable social media content, which defined how companies can generate more value by repurposing existing content.

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