5 Tips for Effectively Managing a LinkedIn Group

social media how toAre you currently managing your own LinkedIn group?

Are you considering launching a LinkedIn group?

Keep reading for five tips on how to better manage LinkedIn groups.

Why Start a LinkedIn Group?

Building a LinkedIn group around a specific cause or niche topic can provide many business benefits.  You could:

  • Build more awareness with your target markets
  • Position you and/or your company as an industry thought leader
  • Nurture valuable industry relationships
  • Showcase and highlight your own thought leadership content
  • Generate interest and inquiries for your company
  • Convert group members to subscribers and advocates for your brand

As you can see, there are many good reasons to start a LinkedIn group, but it can be very helpful to have some guidelines for managing a successful group after you launch.

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5 Tips for Optimizing Your LinkedIn Company Page

social media how toDo you have a LinkedIn Company page?

Have you employed the newly designed look and features?

If you haven’t created a LinkedIn Company Page, now is the time to do so.

The new layout makes it easier for people to find, follow and engage with your Company Page.

Here are the new design updates and features that you can take advantage of on your Company Page.

#1: Banner Images

Bring your Page to life! Add a banner image to the top of your LinkedIn Company Page.

banner image

Social Media Examiner's LinkedIn Company Page banner.

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3 Ways Marketers Can Leverage the New LinkedIn

social media how toHave you noticed the changes to LinkedIn recently?

Although changes to LinkedIn are less frequent than on Facebook, they can have significant marketing implications.

Read further to find out how the recent changes to LinkedIn impact your social media marketing.

What’s New With LinkedIn?

Recently the LinkedIn Homepage had a significant makeover. It’s now more sleek and modern. It also feels faster with an almost instantly updated user interface.

linkedin home page

LinkedIn has made a few key design changes to make it easier to discover and discuss what matters most.

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7 Ways to Drive More Blog Traffic Using LinkedIn

social media how toWant more people to read your blog?

Are you fully leveraging LinkedIn?

Many business bloggers neglect one of the most powerful social networks for growing visibility and traffic. LinkedIn is THE professional web.

If you are a business owner or entrepreneur, or a working person who is blogging, you should consider LinkedIn as a valuable place for getting more exposure.

Keep reading to discover seven powerful tips to use LinkedIn to drive more traffic to your blog.

LinkedIn Profile Views Drive Blog Traffic

Your LinkedIn profile can serve as one of the most important referral sources for your blog.

If you consider that significant blog traffic from LinkedIn can come directly from LinkedIn profile views, it makes sense to work to increase your profile views.

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5 Tips to Build and Grow Your LinkedIn Network

social media how toDo you want to tap into LinkedIn’s 150 million–member worldwide network?

It’s important to focus on the right kinds of activities that will yield the best results.

In this article, I’ll reveal five key strategies and activities you can focus on to build and grow your network.

#1: Update Your Status Frequently and Consistently

Only one-third of LinkedIn members visit the site every day, and another one-third of members visit the network several times a week, according to a survey conducted by Lab42. You can check out the complete infographic from Lab42 on LinkedIn Members.

When you log into LinkedIn, notice each time who shows up in your home feed. Most likely you will see the same few people frequently.

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