5 Creative Ways to Use LinkedIn Company Pages
Does your business have a LinkedIn company page?
Have you noticed how other businesses are using LinkedIn lately?
A number of larger brands are creatively using their LinkedIn company pages, and some of them are doing some cool things.
Here are five brands using their LinkedIn company pages creatively.
Check out what they are doing to learn how you can tell your story, generate leads and engage your communities through your LinkedIn page.
#1: LinkedIn—Develop a Campaign
Let’s start with LinkedIn. Why not learn from the source itself? LinkedIn’s own company page offers some insight into what works for effectively engaging your target audience. 
Generating Leads With LinkedIn: What You Need to Know
Do you use LinkedIn for business?
Are you wondering how you can use LinkedIn to generate quality leads?
To learn how to use LinkedIn to attract leads and build networking relationships, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Stephanie Sammons, who blogs at Build Online Influence and is the CEO of Wired Advisor—a firm that helps those in the financial industry. She also writes exclusively about LinkedIn for Social Media Examiner.
Stephanie shares her LinkedIn knowledge, tips and experiences when it comes to social networking for your company.
You’ll learn about the tools and techniques that will help you attract leads and connect with business professionals.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
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5 LinkedIn Marketing Tips to Grow Your Business
Are you looking for ways to expand your business with LinkedIn?
With a recent homepage redesign, profile and company page redesigns, new mobile apps and the introduction of notifications and endorsements, engagement on LinkedIn is growing.
Understanding a few simple strategies that can help you become a smarter and more effective marketer can really boost your results over time.
Here are 5 high-impact strategies to boost your marketing results on LinkedIn.
#1: Review and Reboot Your LinkedIn Profile… Frequently
Most recently, LinkedIn made some major changes both to personal profiles and company pages. For a comprehensive review of the most recent updates, visit this post to learn more about how to optimize your LinkedIn profile and company page.
In addition to making sure that you adjust to the changes in your profile layout and features, it’s a good idea to “reboot” your profile from time to time. I tend to reboot my profile every couple of months or so to keep it fresh, relevant and interesting.
Each time you update your profile, the update is shared to your network as long as you have this feature enabled in your settings.
Adjust your profile settings to show profile updates in your activity feed.
5 Tips for Effectively Managing a LinkedIn Group
Are you currently managing your own LinkedIn group?
Are you considering launching a LinkedIn group?
Keep reading for five tips on how to better manage LinkedIn groups.
Why Start a LinkedIn Group?
Building a LinkedIn group around a specific cause or niche topic can provide many business benefits. You could:
- Build more awareness with your target markets
- Position you and/or your company as an industry thought leader
- Nurture valuable industry relationships
- Showcase and highlight your own thought leadership content
- Generate interest and inquiries for your company
- Convert group members to subscribers and advocates for your brand
As you can see, there are many good reasons to start a LinkedIn group, but it can be very helpful to have some guidelines for managing a successful group after you launch.
5 Tips for Optimizing Your LinkedIn Company Page
Do you have a LinkedIn Company page?
Have you employed the newly designed look and features?
If you haven’t created a LinkedIn Company Page, now is the time to do so.
The new layout makes it easier for people to find, follow and engage with your Company Page.
Here are the new design updates and features that you can take advantage of on your Company Page.
#1: Banner Images
Bring your Page to life! Add a banner image to the top of your LinkedIn Company Page.
Social Media Examiner's LinkedIn Company Page banner.
3 Ways Marketers Can Leverage the New LinkedIn
Have you noticed the changes to LinkedIn recently?
Although changes to LinkedIn are less frequent than on Facebook, they can have significant marketing implications.
Read further to find out how the recent changes to LinkedIn impact your social media marketing.
What’s New With LinkedIn?
Recently the LinkedIn Homepage had a significant makeover. It’s now more sleek and modern. It also feels faster with an almost instantly updated user interface.
LinkedIn has made a few key design changes to make it easier to discover and discuss what matters most.
7 Ways to Drive More Blog Traffic Using LinkedIn
Want more people to read your blog?
Are you fully leveraging LinkedIn?
Many business bloggers neglect one of the most powerful social networks for growing visibility and traffic. LinkedIn is THE professional web.
If you are a business owner or entrepreneur, or a working person who is blogging, you should consider LinkedIn as a valuable place for getting more exposure.
Keep reading to discover seven powerful tips to use LinkedIn to drive more traffic to your blog.
LinkedIn Profile Views Drive Blog Traffic
Your LinkedIn profile can serve as one of the most important referral sources for your blog.
If you consider that significant blog traffic from LinkedIn can come directly from LinkedIn profile views, it makes sense to work to increase your profile views.
