Social Media Differences Among Teens, Boomers and Moms: New Study Findings

social media research

Relationship building via social media marketing is not a one-size-fits all endeavor. Moms, teens and Baby Boomers are three big social media subgroups groups that are unique.

Just like with traditional marketing, the more you know your audience, the more successful you will be at grabbing their attention and keeping it.

In terms of marketing opportunities, recent online buzz shows teens, Boomers and moms as three of the most desirable social networking groups.  They are active on these sites and their behaviors have been studied closely.

Each group is unique, and the secret to success is understanding where they are spending their time and how they are using the social sites to engage and connect.

36 comments

 
 

Social Media Integration Big Theme for 2010

social media researchSocial media integration is becoming a big buzzword this year.  As social media marketing matures and starts playing a bigger role within marketing campaigns, businesses are beginning to see that social media can be integrated into many channels.

Here are two current studies that show how the integration of social media marketing is changing the way marketers connect and engage with their audiences—online and offline.

#1:  Marketers Ditch Silo Campaigns and Report Social Media as “Critical for Success” (Alterian)

As digital and social media marketing mature, the demand for greater integration is evident. Marketers are quickly realizing that operating in a one-way marketing tunnel makes success impossible in this social media–saturated world.

13 comments

 
 

3 New Studies Show Value of Social Media & Businesses Slow Response

social media researchThere are some interesting studies surfacing lately in the world of social media.  Here’s a summary of three recent research findings covering the benefits of social media marketing, how forums help brands and how businesses are employing social media marketing.

#1: 50% of Small Businesses Say Lead Generation is Biggest Benefit of Social Networking

According to the “Small Business Marketing Forecast 2010” from Ad-ology, lead generation is the biggest benefit of social networking for U.S. small businesses.

29 comments

 
 

New Study Reveals Facebook Better Than Twitter for Marketers

social media researchThe team at Social Media Examiner recently received a real gold mine of social media insight.  It’s a mega report recently released by MarketingProfs called, “The State of Social Media Marketing.”  This massive report highlights social media usage, strategy and predictions for 2010.  And this article will bring you a small look at some of the findings from this content-rich report.

By the way, MarketingProfs used a three-tiered approach to craft this study, including consulting with a panel of social media experts, surveying more than 5,000 MarketingProfs readers and asking comScore to mine its panel data.  This approach adds greater integrity and scope to the overall results.

65 comments

 
 

3 New Social Media Studies Worth Reading

With social media marketing evolving at a rapid pace, it’s essential to stay current on the latest industry trends. Here are some interesting findings from recent social media studies:

#1: Social Media Engagement Big Challenge for Many Businesses (Deloitte)

Survey results from a recent Deloitte study (2009 Tribalization of Business Study), point to some key challenges that organizations are facing as they move toward integrating online communities into their social media strategy.

Here are the top three areas respondents identified as obstacles:

  • Keeping visitors engaged:  30%
  • Getting people to join:  24%
  • Encouraging return visits to the online community:  21%

In addition, the majority of respondents agreed that the following are key business outcomes for their online communities:

25 comments

 
 

5 Must-Read Social Media Marketing Studies

A lot is happening in the world of social media. Here’s a quick summary of recent major research findings:

#1: By 2010, 26 Million (1 in 7) U.S. Adults Will Use Twitter Monthly

A new study by eMarketer surpasses their previous estimates of Twitter usage. The study, conducted just last month, found the following: “In 2009, there will be 18 million U.S. adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million U.S. adults in 2010, a further 44.4% climb.”

31 comments

 
 






Check out the Social Media Marketing Podcast!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report

Get Your FREE Copy of the 2014 Social Media Marketing Industry Report

Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.