Do you need advice on what to share?
ROI reports justify the resources allocated to social media campaigns.
In this article I’ll explore four important parts of a social media ROI report that decision makers want to see.
A Bird’s-Eye View of ROI Reports
Social media ROI reports are based on prescribed objectives, the progress of the social campaign tasked with meeting those objectives, the analysis of key performance indicators (KPIs) and whether the original objectives are met.
Is your business using Instagram?
Do you need better tools?
Many marketers haven’t adopted Instagram because it doesn’t offer the right tools to help them use it effectively.
Here are five Instagram tools to help you become more efficient with Instagram.
Instagram is a rapidly growing photo and video sharing platform with more than 150 million users and 16 billion photos shared. Over 55 million photos are shared on Instagram to a very engaged community every single day.
Google Trends show you the volume of searches for “Instagram.” As you can see, over the last year it has grown significantly and is set to grow further in 2014.
Are you wondering how Instagram can help with your marketing?
To learn how to get started with Instagram marketing, I interview Sue B. Zimmerman for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Sue B. Zimmerman, who is known as the Instagram Gal. Sue helps businesses use Instagram to find their ideal customers. She’s used Instagram herself to increase traffic to her Cape Cod retail boutique by 40% in only 12 months.
Sue shares the strategy behind her Instagram success.
You’ll learn how to take advantage of using photos and short videos and how to make the most of hashtags.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Are you making the most of your community on Instagram?
Instagram helps give your business a personal touch through visuals, so it’s important to bolster your community as best you can for continued growth and interaction from your audience.
Here are three tips on how to strengthen your community management efforts on Instagram.
#1: Use Tools to Manage Your Account
Instagram’s interface, whether on mobile or web, doesn’t offer the best options for brands to effectively engage with their community. Before the launch of the web version of Instagram, many tools were developed to fill in the gaps left by the network.