How many times have you heard someone say, I just want that top search result on Google? For a business website, the top spot in the search engine returns can be a lead generating machine.
Think about it. Google is where most people go when they are researching. What if there was a way to get your company’s website on that coveted first page? Well there is…
One of the best ways to gain that top spot is by blogging. Incorporating a blog into a website can have a huge impact on the overall website’s search engine rankings.
A blog does two important things in terms of the search engines:
- Adds naturally occurring, keyword-rich pages.
- Increases the potential for incoming links from high-quality websites.
It’s been said visibility equals opportunity.
No matter how great your product, service or business is, if your prospective customer can’t find you on the web, it’s like you don’t exist.
As you know, anyone who has access to the Internet (at last count, there were 1.8 billion people), uses it to find solutions to their problems.
Here’s a three-step formula to get you started creating a visible presence on the web, resulting in more opportunities for your business: leads, prospects, sales, media queries, speaking gigs and joint ventures.