These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce and much more.
Why Facebook Apps?
Why add apps to your Facebook Business (Fan) page? By customizing your Fan page with apps, you can significantly enhance the user’s experience. And, the more you keep your fans engaged and coming back for more, the more likely you’ll increase your “viral visibility.”
(Important Update: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.) One of the most popular FBML tags is fb:visible-to-connection. A favorite of marketers, this FBML tag allows a Facebook page to show different content to fans and non-fans. When a non-fan clicks the Like button – viola! – the non-fan content disappears and the fans-only content replaces it. As a method of motivating a visitor to become a fan of your page, this can be very effective.
This FBML tag is often—and erroneously—referred to as a “hack”; however, it was created by Facebook to do exactly what it does: “to display the content inside the tag on a user’s or a Facebook page’s profile only if the viewer is a friend of that user or is a fan of that Facebook page.”
As interest in Facebook marketing increases, marketers are looking for new ways to improve their technique.
If you’re a regular reader of Social Media Examiner and also visit our Facebook Page then you’ve already heard about creating custom tabs using Facebook’s Static FBML for engaging first-time Facebook visitors.
Are you looking to take your Facebook page to the next level, but aren’t sure how to go about it? This article will provide four proven steps to Facebook success.
An interesting thing happened the other day that grabbed my attention. Three different clients emailed me with a link to a recent article. All three wrote some version of “Check out this case study. Can you make this happen for my Facebook page too?”
The title of the article was enough to hook anyone: Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media coverage).
Are you avoiding Facebook for marketing? Maybe you’re wondering, “Why should I care about Facebook?”
There’s a lot of misconceptions and frustrations floating around when it comes to Facebook.
In this article, I’ll help debunk some of the big Facebook myths that may be preventing you from an amazing opportunity.
Why Facebook Marketing?
First and foremost, Facebook, like other social media, is a phenomenal way to become more visible and successful by making a face for yourself online.
Facebook is now the largest social network on the planet with over 500 million active users, long ago surpassing former social networking giant MySpace—and it continues to grow at 1 million new users a week.
Important Note: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.
Is your Facebook page dull and uninviting? Maybe you’ve seen those really attractive Facebook pages and wondered, “How’d they do that?”
Given Facebook’s powerhouse status for marketers, isn’t it time you upgraded your Facebook page?
How can you help your brand stand out from the competition and increase the relevancy of your Facebook page?
Facebook fan pages number among the few social media channels that allow page customization for users. Instead of a mediocre interface, business owners and professionals can now apply HTML code to enhance their Facebook fan page presence to promote and build business branding.
Rich content creates a memorable interface that gets people talking, lets a special announcement or contest go viral, improves fans’ engagement and so much more.
To create an important hub to reach out to millions of potential supporters, you need to up your game and optimize your fan page to meet its ultimate purpose.
(Important Update: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.) Everything is possible, thanks to the powerful Facebook application known as Static FBML. Many people may be unaware of the advanced functionality FBML gives a fan page, such as creating and naming your tabs or boxes freely. For those who are curious just how powerful Static FBML can get, we’re going to inspect it all here:
I’m guessing many of you are still sitting on the fence when it comes to putting your business on Facebook.
“Let me get this straight,” you may say. “You want me to use Facebook to market my business? Are you crazy?”
Not if you provide products or services to postmenopausal women. Women over the age of 55 make up the fastest-growing Facebook segment, according to Paul Dunay and Richard Krueger, authors of Facebook Marketing for Dummies.