Want to build your status as a thought leader?
To discover new ways how to stand out, I interview Dorie Clark.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Dorie Clark, author of Reinventing You and an adjunct professor at Duke University. She’s also a consultant and speaker. Her clients include Google and Microsoft. Her latest book is called Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It.
In this episode Dorie will explore how to stand out in the noisy online world.
You’ll discover why creating breakthrough ideas and becoming an expert are essential today.
Share your feedback, read the show notes and get the links mentioned in this episode below.
I recently interviewed the world’s leading marketing expert Seth Godin, author of 11 books (many of them focused on marketing). Some of his more notable books include Permission Marketing, Purple Cow, and Tribes. His most recent bestseller is called Linchpin: Are You Indispensable?
During this interview, you’ll learn how Seth employed new media to promote his latest book and his thoughts on marketing and social media. Note: Be sure to listen to the complete interview at the bottom of this article.
Mike: What exactly is a “linchpin” and how do I know if I’m one?
Seth: A linchpin is the person we can’t live without—the indispensable person who does work that matters, the person who is trying to stand out as opposed to fit in, the one who’s not easily replaceable, the low-paid cog in the giant industrial machine but, in fact, the person whom we seek out.