How to Create Facebook Image Posts That Engage


social media how toDo you use images in your Facebook marketing?

Are your image posts performing as well as you’d like?

While targeting, relevancy and timing play significant roles in the success of Facebook campaigns, the right image is key to improving engagement.

In this article, you’ll discover how to improve the performance of your Facebook image posts.

create facebook image posts that engage

Discover how to create Facebook image posts that engage.

4 comments

 
 

How to Optimize Facebook Custom Tabs for More Conversions


social media how toDo you want to boost conversions from your Facebook app?

Have you thought about promoting it with Facebook ads?

Supporting your Facebook custom tab with complementary Facebook ads will drive more views and deliver more conversions.

In this article you’ll discover how to combine Facebook custom tabs with Facebook ads to boost conversions.

optimize facebook custom tabs

Discover how to optimize Facebook custom tabs for more conversions.

10 comments

 
 

Split Testing: How to Improve Your Site Conversions


Do you split test the opt-ins on your website?

Want to get better results?

To learn how to create effective split tests, I interview conversion expert Joanna Wiebe.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Joanna Wiebe, a copywriter, conversion expert and founder of CopyHackers.com–a website designed to help you improve your conversions. She’s the author of the Copy Hackers ebook series.

Today Joanna will explore how split testing can help improve your email opt-ins and much more.

You’ll discover how to alter your headlines and buttons to improve your website opt-ins, as well as what tools to use to analyze results.

“podcast

Listen as Joanna Wiebe shares how to improve site conversions with split-testing.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

10 comments

 
 

5 Facebook Ad Split Tests to Cut Lead Acquisition Costs


social media how to Do you use Facebook ads to promote your business?

Are you looking to increase your ROI?

Online advertising can be the best way to scale the growth of your business.

The most important step is to figure out your best targeting options, and the way to do that is through testing.

In this article I’ll explain what I’ve learned through my own testing and share five split tests you can use to quickly discover your ideal target audience on Facebook.

five facebook ad split tests

Find 5 different split tests for Facebook ads.

Why Use Split Tests?

If you’ve ever tried to advertise your business on Google AdWords or Facebook, you may not have been satisfied with the results. The truth is, as efficient as they are, both platforms have become quite complex. Being successful with your paid marketing is increasingly requiring more effort.

On AdWords, you need to figure out what keywords work best. On Facebook, you target potential clients based on users’ profiles. After hours of trial and error and thousands of dollars invested, I’ve discovered that nothing is obvious.

That’s where split testing (also known as A/B tests) can make all the difference.

21 comments

 
 

How to Split Test Your Twitter Marketing


social media how toWould you like to improve your Twitter marketing?

Are you testing to see what gives you the best results?

Traditionally, split testing is a practice that’s applied to individual pages on your website to compare page variations and ultimately determine conclusively which version results in the highest overall conversion rate.

However, implementing split tests on your website alone is short-sighted! In fact, you can harness the power of split testing to generate valuable information about your target audience and their overall engagement with your brand on social media websites.

To see how to do this, let’s go step by step through how to carry out a split test on Twitter.

Step #1 – Create Your Split Test Tweet

The first step in the split testing process is to craft the text of the tweeted message you’ll use.

As an example, suppose you want to determine when your Twitter followers are most active. While services like Tweriod will estimate popular times, narrowing down these ranges and confirming their effectiveness using split testing will help you determine when future tweets should be published to reach the biggest, most engaged audience.

single call to action

Sample split test tweet features a single call to action prompting followers to click through to a company blog.

56 comments

 
 








Pinterest
Check out the Social Media Marketing Podcast!
Get the 7th annual Social Media Marketing Industry Report
Check out the Social Media Examiner Show!

Social Media Examiner Recommends:



The above business is part of our partner program.