Are you using landing pages?
Directing targeted social media traffic to relevant landing pages helps you convert visitors into leads.
In this article you’ll discover how to optimize landing pages to boost social media conversions.
Why Landing Pages
Rather than direct social media traffic to your home page, landing pages let you send visitors to a page that facilitates the conversions you’re after.
Landing pages are web pages that are built for a specific purpose, such as obtaining leads or getting signups for an event, and are accessible through a specific link. You use this link in social media posts and ads, thus making it easy to attribute the traffic that comes to the page from your social media channels.
Are you looking to better understand your fans?
When you collect data from your fans, you can make your products better and improve customer service.
In this article I’ll share three ways to use social media to gather leads and insights from your fans.
Social media campaigns not only improve your reach and extend your brand recognition, they collect information you can use to improve current products, create new ones and stay in better touch with your fans.
Campaigns range from Facebook apps and promotions to landing pages, online offers, data forms, RSS feeds and more. Use campaigns to gain a wealth of information to enhance your customers’ experience.
Are you looking to increase your ROI?
Online advertising can be the best way to scale the growth of your business.
The most important step is to figure out your best targeting options, and the way to do that is through testing.
In this article I’ll explain what I’ve learned through my own testing and share five split tests you can use to quickly discover your ideal target audience on Facebook.
Why Use Split Tests?
If you’ve ever tried to advertise your business on Google AdWords or Facebook, you may not have been satisfied with the results. The truth is, as efficient as they are, both platforms have become quite complex. Being successful with your paid marketing is increasingly requiring more effort.
On AdWords, you need to figure out what keywords work best. On Facebook, you target potential clients based on users’ profiles. After hours of trial and error and thousands of dollars invested, I’ve discovered that nothing is obvious.
That’s where split testing (also known as A/B tests) can make all the difference.
Have you tried split testing?
Using Google Analytics gives you an idea of which social media tactics are working so you can change directions if needed.
In this article you’ll discover how to use Google Analytics for informal split testing.
Why Use Google Analytics for Split Testing?
Split testing is a crucial part of any digital marketing strategy. Unfortunately, unless you’re running high-budget ad campaigns, it’s nearly impossible to test different creative on social media using traditional split testing formats.
Would you like an easy way to test headlines before you publish?
Good titles lead to higher engagement and more click-throughs.
In this article you’ll discover how to use Twitter to choose the best titles for your blog articles.
Why Test Blog Post Titles?
According to the American Press Institute, 6 in 10 people don’t typically go beyond reading titles when they follow the news on a daily or weekly basis.
It follows that effective headlines are absolutely essential to the success of your content when click-throughs are on the line. To find the best headlines, you need a place to test them.
While your website, blog and social media audiences may not be exactly the same, the overlap of what your readers on each platform click on is likely larger than you realize. That means testing headlines on one platform can help you predict success or failure across others.
Did you know you can split test both your Facebook Page posts and your Facebook ads?
Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions.
In this article I’ll share how to split test Facebook posts and ads.
Why Split Test Facebook Posts and Ads?
Split testing compares two similar but different versions of something (e.g., a Facebook post or ad, landing page design, etc.). When each version is published, you track its performance and determine which one provides the best results related to your goals. You keep the one that’s working.
Most people talk about Twitter in terms of getting to know people, building lists and using followers. But for marketers and business owners, that’s just the start.
The Laser Focus of Twitter
One of the reasons I prefer Twitter to Facebook is that it’s much more focused, and in that regard, is much more business-oriented. As opposed to Facebook, where business and social are separated by pages and profiles, Twitter combines it all together in an easy-to-follow format.