New Social Media Research That Could Change Your Strategy

social media research Are you managing social media for your business?

Do you pay attention to the trends happening across the social web?

If so, you already know how the rules and landscape of social media marketing are always changing.

But what you don’t know may not only surprise you, but also may make you think twice about your social media strategy.

Here are four surprising social media research findings you should leverage for your social media strategy.

#1: Users ‘Like’ Facebook for Social Logins

When logging onto sites with a social network ID, research by eMarketer shows that a majority of users (51%) prefer to log in using their Facebook credentials.

In fact, professionals across all industries favored Facebook. Only 28% of users log in with Google+. Facebook is also the preferred social login network ID for 63% of global mobile users.

social logins by industry, social media facts

Facebook login trumps all other social logins or registration requiring username and password.

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14 Social Media Tools Used by Marketing Pros

social media toolsAre you looking for social media tools to get more out of your marketing?

Are you wondering what tools marketing pros are using successfully?

We asked fourteen well-known marketers to share the latest social media tools they’ve been using.

Discover how you can use these tools to help you to get more out of your social media marketing.

#1: Mention

Todd Wheatland

Todd Wheatland

Mention was developed as a user-friendly replacement for Google Alerts. They’re a textbook example of how to build a platform by doing one thing better than anyone else.

As well as being an absolute joy to use, it captures so many more, ahem, ‘mentions’ online than any other platform I’ve used that it’s become my #1 go-to social mention reference tool.

There are many clever things behind the way Mention is set up. They’ve taken the Apple approach to clean and simple UI to give you great functionality as a default and the power to modify settings to really hone in on what’s important to your circumstances.

mention set up

Mention provides clean and simple functionality.

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5 Social Media Management Tools You Should Consider

social media toolsHave your social media activities spiraled out of control?

Are you looking for tools to simplify the management of your social media marketing?

Would you like better insight into your audience or the ability to compare your social activities against the competition?

These are some of the capabilities you’ll discover in the five social media management tools listed below.

In this article I reveal five social management tools that just might make your life a bit easier.

Check out what they have to offer and see if they are a good fit for your business needs.

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