Wondering what kind of content will help you achieve that goal?
New research confirms that photos could be the “holy grail” of social media engagement.
In this article I’ll share what you need to know about maximizing engagement on Facebook and Twitter.
#1: Photos Are Worth a Million Likes
Photos are the primary type of content posted and shared on Facebook. According to March 2014 research published on eMarketer, photos accounted for 75% of content posted by Facebook pages worldwide.
Do you know how to measure your engagement?
These issues and more are faced by many social media marketers.
In this article, I’ll share research and tips to help you overcome common challenges social media marketers face.
#1: Marketers Lack Plan for Negative Comments
When it comes to dealing with negative social buzz, more than half of marketers still aren’t sure what to do.
Research published on eMarketer shows only 45% of marketers currently have an effective strategy to deal with negative social media posts; 23% don’t have any kind of plan; 25% are working on getting a plan; and 8% have a plan that doesn’t work.
Dealing with negative social media posts can be time-consuming and uncomfortable, particularly if you don’t have a written policy for handling them. Rather than waiting until disgruntled customers or anonymous haters (you should be able to tell them apart!) show up, make a plan for handling those situations before they arise.
Do you pay attention to the trends happening across the social web?
If so, you already know how the rules and landscape of social media marketing are always changing.
But what you don’t know may not only surprise you, but also may make you think twice about your social media strategy.
Here are four surprising social media research findings you should leverage for your social media strategy.
#1: Users ‘Like’ Facebook for Social Logins
When logging onto sites with a social network ID, research by eMarketer shows that a majority of users (51%) prefer to log in using their Facebook credentials.
In fact, professionals across all industries favored Facebook. Only 28% of users log in with Google+. Facebook is also the preferred social login network ID for 63% of global mobile users.
Are you wondering what tools marketing pros are using successfully?
We asked fourteen well-known marketers to share the latest social media tools they’ve been using.
Discover how you can use these tools to help you to get more out of your social media marketing.
As well as being an absolute joy to use, it captures so many more, ahem, ‘mentions’ online than any other platform I’ve used that it’s become my #1 go-to social mention reference tool.
There are many clever things behind the way Mention is set up. They’ve taken the Apple approach to clean and simple UI to give you great functionality as a default and the power to modify settings to really hone in on what’s important to your circumstances.
Are you looking for tools to simplify the management of your social media marketing?
Would you like better insight into your audience or the ability to compare your social activities against the competition?
These are some of the capabilities you’ll discover in the five social media management tools listed below.
In this article I reveal five social management tools that just might make your life a bit easier.