Are you wondering how you can use social media to market your business and drive sales?
To learn how you can develop relationships with social media and content, I interview Jeff Korhan for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business. He also trains and coaches small businesses on social media marketing at Jeff Korhan.com.
Jeff shares his knowledge of and experience with social marketing from running his own small business, and how you can implement it into your business.
You’ll learn about the ‘Social Marketing Process’ and the importance of collaboration and cooperation.
Share your feedback, read the show notes and get the links mentioned in this episode below!
If you’re running social media efforts for your business, there’s a pretty good chance you’ve at least tried a free monitoring tool like TweetDeck.
But new social media management tools are popping up like weeds and a couple of them might end up being roses. One new such tool is SproutSocial.com.
In this interview, we talk about social media marketing, Jay’s experience writing the book and about where this crazy, fast-moving industry is headed.
Mike: Jay, what’s the single most important thing that marketers or business owners need to know to be successful right now?
Jay: It’s a terrific question. One of the things that we talked about a lot in the book is the fact that you have to act quickly as an organization. The example that we use to kick off the book is if you’re at a hotel and you’re having a bad hotel experience—it’s dirty or gross or whatever—historically, you might go down to the front desk, or call the 1-800 number or write a letter.
Understanding the concept of social graphs will not only enhance your proficiency with social media marketing today, it will also help you foresee emerging trends. This will significantly help you be fully prepared when new web technologies are launched.
The term social graph was first used a few years ago by Facebook CEO Mark Zuckerberg, specifically in reference to the Facebook platform. Your social graph is a digital map of your personal identity, your primary Facebook friends and everything you share with them.
Both social media marketing and direct response marketing place a focused pitch on the right list (prospects) and understanding what they want in order to engage them with relevant information that will get them to buy from you.
So why are social media and direct response considered mutually exclusive?
Jonathan Fields, author of Career Renegade, put a stake into the hearts of social media “purists” when he said, “Those making the most money with social media marketing today are doing so by turning it into direct-response 2.0.”
At the Facebook f8 conference earlier this year, founder and CEO Mark Zuckerberg unveiled Open Graph as “the most transformative thing we’ve ever done for the web” and with that announcement, the disparate strands of the world wide web became more tightly woven.
At the time, and to my surprise, mention of Facebook Credits was minimal at best—but as more information becomes available, it’s my prediction that Facebook Credits will be the NEXT major step Facebook takes toward unifying the online experience from simple, social interactions to true social commerce (or when tied to Facebook commerce, labeled as fCommerce).
It’s no secret that the amount of new bloggers entering the blogosphere has made it both incredibly competitive and difficult to stand out.
Now, this doesn’t mean that blogging isn’t useful and effective, but it does mean that you have to treat your blog a little differently than you did in the past.
In this article, I’ll show you how to make your blog stand out from the crowd. This is important not just from a branding perspective, but also from a traffic and monetization perspective.
Do you have a social media strategy? Does it involve content? Should it?
The other day I drove past a local convenience store that makes most of its profit from beer, Slush Puppies and beef jerky (not that there’s anything wrong with that). A big sign out front asked passers-by to Like them on Facebook.
“It’s official,” I thought. “Now every business in America has a Facebook page.”
Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. They tweet, blog and set up a Facebook business page out of fear of being left behind, rather than as a way to engage their audience.