15 Actionable Takeaways From Social Media Marketing World 2013
Did you miss Social Media Marketing World in April?
Or perhaps you were there but weren’t able to attend all the sessions you would have liked to.
In this article I’ve assembled for you 15 actionable social media marketing takeaways from some experts who presented at the event.
Here’s what they had to say.
#1: Prepare for Social Displacement
Michael Stelzner
With maturity of any new industry comes disruption. Just as email, the web and search disrupted entire industries several years ago (e.g., the postal service, print publications and traditional sales), we can also expect a lot of online disruption to happen because of social media.
- Facebook messages are displacing email (it’s becoming easier to send your friend a Facebook message rather than find their email address).
- Asking friends rather than searching (more and more people are asking their Facebook friends or Google+ circles for referrals instead of searching online for a product or service).
- Listening to podcasts is beginning to replace radio.
Most Marketers Not Profiting From Social Media
Are your social media marketing campaigns bringing in sales? If you answered “yes,” you’re part of a very small group found a recent study.
Although many marketers see the value and potential of social media marketing, most have yet to translate that into sales, found a new report by R2integrated.
According to the study, 65% of respondents said that their companies have not increased revenue or profited using social media. When asked about their biggest impediment, 36% of the respondents cited “not enough data or analytics to develop ROI” as their #1 challenge.
A few key finding determined what set the winners apart from the losers.
How to Incorporate the iPad Into Your Social Strategy
Nobody can pump up a new product launch quite like Apple. Take a semi-rabid fan base, a celebrity CEO and products that just sparkle, and you have all the makings of something big.
In its first month alone, the iPad had already racked up a million units sold. There’s so much online chatter about it, as of this writing a Google search on the name alone generates 107 million search results. The hype and the sales are soaring.
But what does this mean for social media and the way people use the Internet? Are there just a million new Apple toy owners out there or is this the beginning of a broader, more meaningful shift?
