Are you trying to figure out how content can improve your sales?
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Marcus Sheridan, founder of The Sales Lion and author of the ebook Inbound and Content Marketing Made Easy.
Marcus shares insights into the struggles marketers have to get results from business blogging. You’ll learn what to focus your efforts on and a few simple tactics that will work.
Share your feedback, read the show notes and get the links mentioned in this episode below!
However, getting started with this new type of media can be intimidating for some business owners.
Take a look at the following five examples of ecommerce websites that are succeeding with social media for ideas on how to use social media effectively.
#1: Use Facebook Apps Strategically to Guide Users
As social media expert Amy Porterfield mentioned in her recent “How to Use Facebook Apps to Improve Fan Engagement,” article on Social Media Examiner:
Since page admins can no longer designate a default landing tab (also referred to as the “default welcome tab”), businesses need to get more creative and use custom apps to direct Facebook page visitors to take action.
Once Facebook visitors grant access to the app, they’re able to complete the quiz to find their ideal style matches and are then redirected to specific purchase pages on the ShoeDazzle website, encouraging purchase decisions and eliminating the “tire kicking” that can occur with social media visitors.
With the new plugin, you can perform sophisticated auto-publishing to your Timeline and add many Facebook features to your self-hosted WordPress blog. (This plugin does not work on blogs hosted on WordPress.com.)
This makes advanced Facebook social sharing features accessible to everyone.
This detailed article tells you how to install and use this powerful plugin.
#1: Install the Facebook Plugin on Your Blog
From inside your WordPress admin dashboard, go to the Plugin section and search for “Facebook.” The Facebook plugin for WordPress should appear at the top of the search results.
Are you wondering why Pinterest is so popular?
The answer is pictures!
Photos are the perfect social media marketing tool for small- and medium-sized businesses.
Why Use Photos?
Photos are eye-candy that attract and engage readers with your offering. As the Jack (or Jill) of all trades, small business owners tend to have limited budgets—and more importantly, time—to promote their business. Therefore, each marketing element must effectively drive results.
With Pinterest‘s recent growth and Facebook’s purchase of Instagram, now’s the time to expand your social media content with photos.
To put this in perspective, Pinterest has experienced exponential growth as tracked by Nielsen, passing Tumblr and Flickr.
Social sharing is critical.
But how can you make your content as shareable as possible?
Follow this process, and consider the following 7 tips.
#1: Identify Your Most Popular Posts and Keywords
Take stock of your current content. What topics are already popular with your audience?
Look at your top content and keywords in Google Analytics. If you’re using a social sharing plugin like Shareaholic or Digg Digg, you may be able to get some free analytics on your most popular content that can help you learn what your audience wants.