Are social shares part of how you measure social marketing return on investment (ROI)?
Do you wonder which social channels’ users share most frequently?
In this article you’ll discover the most recent findings about what types of content get shared most, which channels seem to have the most users who share and what posting times result in the most shares.
Want influencers to share your posts with their large audience?
When you understand what motivates people to share, you’ll be more successful.
In this article you’ll discover five tactics to encourage influencers to share your content.
Why Target Influencers?
In a study of over 100 million articles, BuzzSumo found that the number of influencers who share a piece of content has a compounding effect on the total number of shares. On average, they discovered that a post shared by one influencer resulted in 31.8% more social shares. When three influencers shared a piece of content, it doubled the total number of shares; five influencers quadrupled it.
Have you put social media front and center to help you do that?
The underlying power of increasing your conversion rate is targeting the right kind of traffic. Where does the right kind of traffic come from? It comes from social.
In this article you’ll discover three ways you can use social media to enhance your conversion rate.
#1: Improve Signups With Social Login
Do you want to know what the social media marketing pros are doing today?
Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.
We asked 18 social media pros to share the best marketing tactics worth doing today.
Do you want a higher return on your social media marketing efforts?
Are you simply covering the basics in your daily marketing routine?
You can build on your current social media tactics to make them work better for you.
In this article I’ll share 4 tactics to get better results from social media without working harder.
#1: Add Credibility With Real-Time Sharing
In addition to creating and publishing content and engaging with your audience on social media, it’s important to keep up with trends in your industry.
There may be an important conference or breaking news within your niche that your audience needs to know about. Being the first to tell them helps build your company’s credibility.
Do you want more people sharing your content across social channels?
Blog posts are the hub of your social media presence.
In this article you’ll discover how to use your blog to improve social media shares on Facebook, Twitter and Pinterest.
#1: Integrate Blog and Social Media Comments
Many bloggers are discovering something interesting: When they update Facebook with a link to a new blog article, fans are leaving comments on the Facebook update instead of the blog.
Would you like visitors to tell their friends about you?
In this article I’ll show you six ways to integrate social visibility into your website.
#1: Start with Social Share Buttons
The easier your site is to share, the more likely your visitors are to share it. Whether you want shares for a blog, an ecommerce product or a conversion landing page (such as an ebook download or a contest), code in prominent sharing options.
Are you wondering how you can get people to share your content?
To learn how to inspire your fans and followers to share your stories via social media, I interview Simon Mainwaring for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Simon Mainwaring, author of We First: How Brands and Consumers Use Social Media to Build a Better World. He’s a consultant who’s worked with brands like Nike and Motorola. Simon also hosts the upcoming We First Social Branding Seminar in West Hollywood in a few days.
Simon shares the importance of tapping into the power of your fans to share your story.
You’ll learn how you can create a story and the kind of content you need to use to succeed.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Do you want people to click on your blog posts when others share them on Facebook, LinkedIn and Google+?
Is your blog optimized for the best visual display when people share your content?
Are your posts are accompanied by a nice picture with an accurate description so they stand out in social media streams?
Why Does This Matter?
When a link to your post is accompanied by an image and description, it’s more likely that people will click on that link to read the content behind it and share it.
There’s an element that lets you control how your post appears in a status update.
In this article I’ll examine social snippets and show you how to control the images that accompany your posts when they appear in status updates on Facebook, LinkedIn and Google+.