4 Ways to Use Social Media in Public Relations

social media how toAre you sending out press releases and waiting for the media to write about you?

Are you wondering how you can integrate social media with public relations?

Instead of waiting for the media to write their story, organizations are choosing to share those stories via social media.

In this article I’ll share four ways you can use social media to support and enhance your public relations.

use social media for public relations

Find out how to use social media in public relations.

4 comments

 
 

4 Blog Tools to Get Your Articles In Front of More Blog Readers

social media toolsDo you want more blog readers?

Are you looking for creative tools to increase your exposure?

When people share your blog content with friends, they help build your readership.

In this article you’ll discover four often-overlooked tools that encourage social sharing to draw more readers to your blog.

#1: Reveal Content After Shares

When a person clicks a social share icon on your blog, your post shows up in their news feed where their friends can see it. This explicit endorsement (social proof) of your content draws in new readers.

After all, those friends probably have similar interests. When they see a trusted friend recommend your blog post, they are more likely to click through and read it.

If you want more shares—to get that all-important social proof—you have to ask for them, right? Including a specific call to action in your blog posts is an effective way to get shares, but have you thought about adding an incentive?

Social Locker is a clever WordPress plugin that allows you to show part of a post, and then ask your readers for a social share in order to see the rest. It’s a win-win exchange. Your reader gets access to additional content and you get the social shares you need to reach more people.

social locker plugin

Social Locker lets you reveal content after a reader shares.

26 comments

 
 

5 Ways to Give Your Blog Content More Visibility

social media how toHow do people find your blog content?

Do you want to reach a larger audience?

Delivering your content to customers and prospects in different ways brings more readers to your blog.

In this article, I’ll share five ways to get your content in front of more people.

#1: Encourage Automatic Sharing with GaggleAMP

Every time you publish a blog article, your next move should be to publish it on your social media channels. Not only will your current followers read it there, but also your content may be reposted or retweeted by your followers, which will help you reach a new audience.

To make it easier for people to share your articles with their networks, consider using GaggleAMP. GaggleAMP allows anyone in your audience, from followers to friends and staff, to sign up to automatically repost your content once it’s published.

crimson hexagon gaggleamp tweet

Example of a company using GaggleAMP.

13 comments

 
 

Social Sharing: How to Inspire Fans to Share Your Stories

Do you use stories to market your business?

Are you wondering how you can get people to share your content?

To learn how to inspire your fans and followers to share your stories via social media, I interview Simon Mainwaring for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Simon Mainwaring, author of We First: How Brands and Consumers Use Social Media to Build a Better World. He’s a consultant who’s worked with brands like Nike and Motorola. Simon also hosts the upcoming We First Social Branding Seminar in West Hollywood in a few days.

Simon shares the importance of tapping into the power of your fans to share your story.

You’ll learn how you can create a story and the kind of content you need to use to succeed.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

32 comments

 
 






Check out the Social Media Marketing Podcast!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report