How to Enhance Social Engagement for Your Website

social media how to Do you want more social engagement on your website?

Would you like visitors to tell their friends about you?

In this article I’ll show you six ways to integrate social visibility into your website.

#1: Start with Social Share Buttons

The easier your site is to share, the more likely your visitors are to share it. Whether you want shares for a blog, an ecommerce product or a conversion landing page (such as an ebook download or a contest), code in prominent sharing options.

social share buttons

Social share buttons come in all shapes and sizes.

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5 Ways to Improve Social Sharing on Your Blog

social media how to Is your blog content easy to share?

Is your audience interacting with you or just moving along to the next thing?

Making social sharing easy is an important part of creating a successful blog.

In this article you’ll discover five tips to make it dead simple for your readers to interact with your blog content.

#1: Make Pinning Easy

If you have a business blog, you may not think pinnable images are important to your audience, but they are.

People use Pinterest not only for inspiration on what to buy, but as a way to keep track of articles they want to reference again. So definitely start adding pinnable images to your posts, like this one from My Kids’ Adventures!

pinnable collage

The My Kids’ Adventures website uses visuals like this to make it easy for readers to pin their articles on Pinterest.

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How to Customize Your Social Share Buttons for Increased Traffic

social media how toAre you happy with how social share buttons work on your website?

Do they auto-populate with information that makes your brand look good on social networks?

To maximize the benefits of social sharing on your website, you need to make sure  your social share buttons contain customized messaging that’s easy for your readers to use and benefits your brand.

In this article, I’ll focus on how to optimize the top social share buttons for your website.

What’s an Optimized Share Button?

An optimized share button automatically generates a sharable message with custom information for your brand.

Here’s an example of a social share button tweet that’s not optimized with custom information.

non-custom-tweet

Here’s an example of a tweet that has not been customized.

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Blogging for Business: How Content Can Improve Your Sales

Are you wondering how a blog can help your business?

Are you trying to figure out how content can improve your sales?

To learn more about the connection of blogging and content marketing, I interview Marcus Sheridan for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Marcus Sheridan, founder of The Sales Lion and author of the ebook Inbound and Content Marketing Made Easy.

Marcus shares insights into the struggles marketers have to get results from business blogging. You’ll learn what to focus your efforts on and a few simple tactics that will work.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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