3 Ways to Prepare Your Business for Social Search
Is your business ready for social search? In this article I’ll reveal what you need to know and what you need to do to prepare for social search.
The Emergence of Social Search
Earlier this year I predicted that this would be a breakout year for social search. It seems I was right—however, it’s unfolding differently than I expected, with Google leading the charge.
It turns out that Google is not going to sit back and allow Facebook to eat away at their search advertising revenue. Instead, Google has recently made some bold moves that all online marketers should be responding to.
What’s happened is Google recently changed its search algorithm that determines what type of online content is the most relevant—specifically placing greater emphasis on original social content. 
New Social Media Research: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
New Infographics Show Mobile Social Universe: JESS3 Labs published its new Geosocial Universe infographics. Click through this first chart below; there are more noteworthy social media stats.
"Facebook now tops 629 million registered users with almost 250 million people accessing the site via mobile."
Social Network Enhancements: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Google Socializes Search Results With +1: ”Plus one” is digital shorthand for “this is pretty cool” and it’s Google’s version of the Facebook Like button. “To recommend something, all you have to do is click +1 on a webpage or ad you find useful. These +1’s will then start appearing in Google’s search results.” To try out this new feature, you need to have a Google profile and visit the Google Labs site to opt in to the +1 program.
Google Gets Social: This Week in Social Media News
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Google Shows Your Social Graph in Search Results: Google has updated its algorithm to share more social information in search results. Now your Twitter friends, Flickr friends and blogging friends can all show up in your search results for everyday topics. Watch the below video to see how it works.
What Your Business Needs to Know About Social Graphs
Are you familiar with the term social graph? Can you easily describe what one is, and better yet, why they’re significant to the marketing of your business on the social web?
Understanding the concept of social graphs will not only enhance your proficiency with social media marketing today, it will also help you foresee emerging trends. This will significantly help you be fully prepared when new web technologies are launched.
The term social graph was first used a few years ago by Facebook CEO Mark Zuckerberg, specifically in reference to the Facebook platform. Your social graph is a digital map of your personal identity, your primary Facebook friends and everything you share with them.
How to Use Social Media for Crisis Management
When most people think about the advantages of using social media for business, they immediately think of the marketing benefits.
However, many businesses are starting to use social media as a tool for listening and providing customer service.
When a crisis or emergency erupts, the power of social media can be an amazing tool for businesses. A crisis can include anything from a simple website outage to negative publicity. This article will reveal how to use social media during a crisis and provide many examples you can model.
