The new social media reporting tools from Google Analytics provides marketers free social media monitoring and measurement capabilities.
The new reporting features provide the most value when coupled with Google+.
Tracking off-site social activity is just one of the cool new features that community managers will be swooning over.
Check out the other actionable reports outlined below and discover how businesses can best leverage them to determine the value of social media.
This article will cover how to use the new social reporting features inside Google Analytics to help evaluate and measure your social media campaigns.
#1: Social Visitors Flow
The newly added Social Visitors Flow is a visual presentation of how visitors from social properties are navigating your website. Assuming the goal of your social media campaign is to get more traffic to your website, this report quickly gives you insight into which social platforms are sending the most traffic to your site and what your social visitors are doing once they get there.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Google Analytics Releases Social Reports: These new Google Analytics reports “bridge the gap between social media and the business metrics you care about—allowing you to better measure the full value of the social channel for your business.”