How to Present Your Social Media ROI Report to the Boss

social media how toAre you responsible for reporting on social media ROI?

Do you need advice on what to share?

ROI reports justify the resources allocated to social media campaigns.

In this article I’ll explore four important parts of a social media ROI report that decision makers want to see.

A Bird’s-Eye View of ROI Reports

Social media ROI reports are based on prescribed objectives, the progress of the social campaign tasked with meeting those objectives, the analysis of key performance indicators (KPIs) and whether the original objectives are met.

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Analyze KPIs as part of your ROI reporting. Image: iStockPhoto.

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Social Media Monitoring Tools: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Oneforty and KISSmetrics Publish Cool Infographic on Social Media Monitoring: Their infographic is based on a survey of 150 social media professionals. It provides a list of popular social media monitoring tools and insights into how marketers use them.  Check out the useful data below.

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