Let’s be honest, you don’t just want your voice to be added to the conversation; you want your voice to be heard, repeated, and valued—and your message to be influential. Ultimately, you’re after influence.
So what better way to understand social media than by looking at the fundamental principles of influence as taught by Dr. Robert Cialdini, professor of psychology and marketing at Arizona State University? In his seminal book, Influence, Cialdini covers six “weapons of influence” that are hardwired into our social and cognitive minds. In other words, we can’t help but behave in accordance with these laws of social interaction.
Got a blog? Are you on Facebook or Twitter? How about your readers—are they using social networks?
Want to make it easy for readers to share your great content with their tribes? If so, keep reading as I share six social media add-ons you can effortlessly integrate into your blog today. Your immediate result: much better engagement with your readers. And by the way, I’ve used them all—many on this very site.
An aside… The key to encouraging social activity is making it easy for people to act. The less friction there is between desire and action the more likely people will share your content or reach out to you. Fortunately these six excellent tools make encouraging activity easy—and dare I say, fun!