How to Encourage Fans to Create and Share Visual Content

social media how to Are you leveraging your community to bring attention to your brand?

Have you asked your customers and fans to contribute pictures and images to your social platforms?

If you’re not involving your community in creating and sharing visual content, you’re missing out on massive organic reach and engagement.

In this article I’ll show you how brands are empowering their fans to create and share visual content about them in really cool ways.

Why Ask Fans to Create Visual Content?

If you want organic sharing and big traffic, you need stunning and remarkable images that stand out in social feeds. But that doesn’t mean you have to rely on brand-generated visual content.

There’s been a shift in who creates visual content (and how). Mobile platforms have made it easier for consumers to create and share images on the go.

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How to Maximize Your LinkedIn Endorsements

social media how toAre people endorsing you for the wrong skills on LinkedIn?

Do you want to know how to fix that?

It’s frustrating to be endorsed for skills that aren’t relevant to you or your networking goals. But hope is not lost!

In this article I’ll show you three ways you can guide people into endorsing you for relevant skills.

Why Manage LinkedIn Endorsements?

LinkedIn endorsements are meant to provide credibility and networking opportunities.

Has LinkedIn ever notified you that someone has endorsed you for skills and expertise that have absolutely nothing to do with your actual skills? Or worse, you don’t know the endorser at all, so how can he or she endorse any skills you have?

Sometimes people are endorsing you so you’ll see the notification and they’ll be on your radar. Other times, people are endorsing you because they’re friends or colleagues and they think they’re helping you.

Either way, if people are endorsing you for the wrong skills, then your real skills are being overlooked. Luckily, you can help people endorse you for the skills that really matter to you. Below I’ll show you how.

#1: Set Your Skills and Endorsements

If you want to control which skills are most prominent on your LinkedIn profile, set up the Skills & Endorsements section of your LinkedIn profile. This lets you subtly encourage others to use those skills when they endorse you.

If you don’t have the Skills section on your profile, go to Edit Profile and look to the right. You’ll see a list of sections recommended for you. Click on the Skills option to add it to your profile.

linkedin skills section

It’s important to have the Skills section activated on your LinkedIn profile.

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6 Creative Ways to Use Embedded Facebook Posts

social media how toWould you like more people to see your Facebook posts?

Have you used Facebook’s new feature to embed posts on your website or blog?

Embedding Facebook updates on your website can help you increase visibility and engagement.

How can you creatively use embedded posts as a part of your Facebook marketing strategy?

Let’s find out!

Here’s How It Works

Twitter isn’t the only embeddable social media. In July, Facebook announced the ability to embed public posts onto your website with a few lines of code.

You can embed most public posts from a personal profile or a page. To do so, go to your news feed, profile or page and click on the drop-down arrow at the top right of the post. You’ll see the option to embed the post.

facebook embed post option

Locating the Facebook embed post option.

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6 Ways to Use Embedded Tweets to Help Your Business

social media how toAre you looking for creative ways to embed tweets on your website?

Do you want to show off your customer’s kind words about your business?

Since Twitter allows the ability to embed tweets on websites, people have discovered lots of creative ways to use them.

In this post, I’ll show you six ways to use embedded tweets to enhance your content, drive engagement and establish social proof.

How to Embed a Tweet

From sharing spontaneous customer testimonials to increasing traffic and promoting events, embedded tweets can capitalize on or support engagement with your brand in a number of ways.

Before we get started, let’s quickly review how to embed a tweet on your website.

When you find a tweet you want to embed on your website, hover over that tweet and click on the More link. Then you should see an Embed Tweet option.

embed tweet option

Finding the Embed Tweet option on Twitter.

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Does Your Klout Score Determine Your Value?

social media book reviewsWhat makes Adele a better singer than Rebecca Black?

Is it her magical vocals or her higher Klout score?

And if Seth Godin (Klout score: 0) chooses not to interact on Twitter, does that mean he’s less influential than Uncle Pete, whose Klout score is 35?

These are some of the tricky questions that are being asked since the emergence of new systems that attempt to measure people’s online influence through social scoring.”

But the question is this: How exactly is “influence” measured? And how do those who make such personal yet inflammatory verdicts decide the scores?

seth godin twitter

Twitter would look very different if Seth Godin were on it.

You Have Become a Number

If you have a social media account, your value as an influencer is already being calculated based on how often you tweet, connect, share and comment.

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8 Ways to Drive Traffic to Your Site With Google+

social media how toWould you like to drive more traffic to your website?

With new enhancements from Google+, you can more easily accomplish just that!

One of the biggest changes recently rolled out by Google might even be called a seismic shift in search.

Google is somewhat clumsily calling it “Search, plus Your World.” You see, Google has years of experience in the search engine business. And they are so good because they aim to deliver what people are looking for, not just what they actually enter into the search window. They have to figure out if your search on “porter” is supposed to show a lot of beer websites or websites focusing on people who carry luggage.

Part of what they’ve learned is that people want to see results based on their own personal history and social profile.

Google’s Search, Plus Your World

Google search is still search, but now they are tailoring a person’s search to include results based on their social media profile.

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9 Small Business Social Media Success Stories

social media reviewsAre you curious what small businesses are doing to achieve success with social media marketing? Look no further.

This article highlights nine small businesses of various sizes and industries that have transformed their online presence with innovative social media marketing practices.

You’re guaranteed to find inspiration for your social media marketing efforts here.

These tactics will work for just about any business—from solopreneur to multi-employee manufacturer. So let’s dive in!

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9 Ways to Use Social Media to Launch a Book

social media how toWondering how to get people excited about your book? Do you want people actively sharing your book with their friends?

In this article I’ll reveal some of the social media techniques I used to get thousands of people excited enough about my new book Launch: How to Quickly Propel Your Business Beyond the Competition that they shared it with friends and peers.

By the way, you don’t need to have a book to benefit from these tactics.

Why Social Media for Books?

Back in the old days, book promotion heavily relied on the traditional press. I remember the challenge of promoting my first book (Writing White Papers) back in 2006. I had to work with journals and print magazines—and their long editorial cycles. I also needed to speak at physical events and perform many other time-consuming tasks.

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9 Companies Doing Social Media Right and Why

social media reviewsIs your business experiencing the social media success you had hoped for? Are you curious what successful companies are actually doing to gain social media success?

You’ve come to the right place. This article highlights nine companies (big and small) that have transformed their online presence by implementing innovative social media marketing.

You’re sure to find inspiration for your social media efforts here.

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