How to Encourage Fans to Create and Share Visual Content

social media how to Are you leveraging your community to bring attention to your brand?

Have you asked your customers and fans to contribute pictures and images to your social platforms?

If you’re not involving your community in creating and sharing visual content, you’re missing out on massive organic reach and engagement.

In this article I’ll show you how brands are empowering their fans to create and share visual content about them in really cool ways.

Why Ask Fans to Create Visual Content?

If you want organic sharing and big traffic, you need stunning and remarkable images that stand out in social feeds. But that doesn’t mean you have to rely on brand-generated visual content.

There’s been a shift in who creates visual content (and how). Mobile platforms have made it easier for consumers to create and share images on the go.

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How to Maximize Your LinkedIn Endorsements

social media how toAre people endorsing you for the wrong skills on LinkedIn?

Do you want to know how to fix that?

It’s frustrating to be endorsed for skills that aren’t relevant to you or your networking goals. But hope is not lost!

In this article I’ll show you three ways you can guide people into endorsing you for relevant skills.

Why Manage LinkedIn Endorsements?

LinkedIn endorsements are meant to provide credibility and networking opportunities.

Has LinkedIn ever notified you that someone has endorsed you for skills and expertise that have absolutely nothing to do with your actual skills? Or worse, you don’t know the endorser at all, so how can he or she endorse any skills you have?

Sometimes people are endorsing you so you’ll see the notification and they’ll be on your radar. Other times, people are endorsing you because they’re friends or colleagues and they think they’re helping you.

Either way, if people are endorsing you for the wrong skills, then your real skills are being overlooked. Luckily, you can help people endorse you for the skills that really matter to you. Below I’ll show you how.

#1: Set Your Skills and Endorsements

If you want to control which skills are most prominent on your LinkedIn profile, set up the Skills & Endorsements section of your LinkedIn profile. This lets you subtly encourage others to use those skills when they endorse you.

If you don’t have the Skills section on your profile, go to Edit Profile and look to the right. You’ll see a list of sections recommended for you. Click on the Skills option to add it to your profile.

linkedin skills section

It’s important to have the Skills section activated on your LinkedIn profile.

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6 Creative Ways to Use Embedded Facebook Posts

social media how toWould you like more people to see your Facebook posts?

Have you used Facebook’s new feature to embed posts on your website or blog?

Embedding Facebook updates on your website can help you increase visibility and engagement.

How can you creatively use embedded posts as a part of your Facebook marketing strategy?

Let’s find out!

Here’s How It Works

Twitter isn’t the only embeddable social media. In July, Facebook announced the ability to embed public posts onto your website with a few lines of code.

You can embed most public posts from a personal profile or a page. To do so, go to your news feed, profile or page and click on the drop-down arrow at the top right of the post. You’ll see the option to embed the post.

facebook embed post option

Locating the Facebook embed post option.

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6 Ways to Use Embedded Tweets to Help Your Business

social media how toAre you looking for creative ways to embed tweets on your website?

Do you want to show off your customer’s kind words about your business?

Since Twitter allows the ability to embed tweets on websites, people have discovered lots of creative ways to use them.

In this post, I’ll show you six ways to use embedded tweets to enhance your content, drive engagement and establish social proof.

How to Embed a Tweet

From sharing spontaneous customer testimonials to increasing traffic and promoting events, embedded tweets can capitalize on or support engagement with your brand in a number of ways.

Before we get started, let’s quickly review how to embed a tweet on your website.

When you find a tweet you want to embed on your website, hover over that tweet and click on the More link. Then you should see an Embed Tweet option.

embed tweet option

Finding the Embed Tweet option on Twitter.

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Does Your Klout Score Determine Your Value?

social media book reviewsWhat makes Adele a better singer than Rebecca Black?

Is it her magical vocals or her higher Klout score?

And if Seth Godin (Klout score: 0) chooses not to interact on Twitter, does that mean he’s less influential than Uncle Pete, whose Klout score is 35?

These are some of the tricky questions that are being asked since the emergence of new systems that attempt to measure people’s online influence through social scoring.”

But the question is this: How exactly is “influence” measured? And how do those who make such personal yet inflammatory verdicts decide the scores?

seth godin twitter

Twitter would look very different if Seth Godin were on it.

You Have Become a Number

If you have a social media account, your value as an influencer is already being calculated based on how often you tweet, connect, share and comment.

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