As with any new technology, social media has spawned its share of misconceptions and myths that keep people from interacting.
It’s time to debunk the big myths that are keeping business owners and marketers on the social media sidelines.
Myth #1: My Customers Aren’t on Social Media
Wow, if I had a dollar for every time I heard this one…. Seriously, this myth keeps more businesspeople from interacting with potential customers through social media than any of the others.
If you’ve been using Twitter, you’ve likely checked out an app or two to make your Twitter experience more robust, or even just a bit easier. TweetDeck, Twitpic and Tweetie are all examples of Twitter apps.
What if I told you there was a magical place that could easily be your one-stop shop for all your Twitter needs? Yes, this place really does exist. It’s called OneForty.com, the Twitter equivalent of the Apple App Store.
Twitter Still Rocks for Businesses
Before I jump in to tell you about all the benefits of OneForty, I want to point out that in recent months two reports have surfaced that show Twitter being the #1 choice of all social sites for professionals.
There are a lot of social media experts out there—including the ones who claim there’s no such thing as a “social media expert”—and they’re telling us how social media works, how it doesn’t work, and how we all must behave in the social media arena.
Much of this advice is framed as “universal truths” that every business must follow. Unfortunately, a lot of it is based on the expert’s personal experience. And that may not be appropriate for you. Even the most well-intended advice is often off the mark when it comes to your business.
Have you heard of Joseph Campbell?
He was the famous mythologist—author of The Hero With a Thousand Faces and many other books—who told us all to “follow your bliss” in his Power of Myth PBS specials with Bill Moyers in the late 1980s.
“That’s all well and good,” you may have thought at the time. “But I have to make a living. How do I make money by following my bliss?”
If you’ve been asking that question for the past 20 years, you’ll be happy to know that someone has finally answered it. Gary Vaynerchuk has written a book to teach us how to make money by following our bliss.
Many of you may know Vaynerchuk as the host of the video blog WineLibraryTV.com. Now he has written a book titled Crush It! Why Now Is the Time to Cash in on Your Passion.
As marketers learn more about the “how, when and where” of social users, we can better understand how to optimize our marketing efforts.
Here are two studies that drill down on “how we act” and “what we want” in the world of social networking.
#1: Are We Addicted to Social Media?
A recent independent study by Retrevo Gadgetology revealed some interesting stats about our love for social media sites. The study asked 1,000 users the “when, where and what” regarding social media sites like Twitter and Facebook. The stats suggest we just might be completely addicted to social networking (raise your hand if you tweet from the bathroom!).
Want to expand your Twitter business network? Looking for a way to get to know someone better before connecting with them outside of Twitter?
Twitter interviews are the answer. Twitter interviews are simply interviews where the conversation is carried out entirely in tweets. Here’s a few of the benefits of Twitter interviews:
- You learn more about the people you interview.
- You show your Twitter audience whom you are interested in connecting with.
- You give others the opportunity to share more about themselves.
Twitter interviews can be fun for everyone when you do them right.
The ubiquitous LIVESTRONG gel wristband, which sold for $1, adorned the wrists of cancer survivors, supporters and celebrities while uniting people around the world in the fight against the disease. If you haven’t worn one, you probably know someone who has.
“You want me to use Twitter to market my business?” I hear you asking. “How do I generate leads and promote my business by telling my friends what I had for lunch?”
Yes, many people just use Twitter to share their day with their friends. Friends who may live 2,000 miles away.
And some people use it to broadcast a breaking news story as it happens. Like the time a plane crash-landed in the Hudson River. A man in a nearby boat with an iPhone got the “scoop” on that story before the news media reported it.
Social media networks are fields of dreams for marketers. With over 500 million active users on Facebook today, there’s no doubt that Facebook is a social media powerhouse. And although Facebook is a social networking favorite, it’s not alone.
Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Here are 3 new studies that show social media is still on the rise:
#1: Small Business Doubles Social Media Adoption
One positive result from the economic downturn is the rapid growth of social media marketing.