How Social Media Helped Cisco Shave $100,000+ Off a Product Launch
As early as 2008, networking giant Cisco was well along in its social media evolution. Back then you could find the company on Facebook, Twitter and YouTube.
Yet something was missing – the hard business case for social media. Like most companies, Cisco knew it was benefiting from social media, but it couldn’t prove it.
The launch of a new router using only social media would provide the proof Cisco’s marketers were seeking.
22% of Online Time Spent With Social Media
Is social media taking over the web?
Just in the last year, the number of social media users has continued to climb at record speed and the audience demographics have widened. And marketers have noticed the trend.
For proof of social media’s steep rise, take a look at the number of statistics that surfaced in the last month. These findings further support what most of us already believe: Social media is only getting bigger.
Top 6 Social Media Mistakes And How to Fix Them
While there are many success stories of people using social media for personal and business reasons, there are also plenty of people who may feel their efforts are not paying off.
Whether you use social media to market your business, increase sales, promote your blog, or raise awareness for a non-profit organization, here are six reasons social media might not be working for you—along with ways to overcome these problems.
4 Ways Social Media Is Changing Your Relationships
One main facet of social media is its emphasis on creating and maintaining relationships.
All the content you create, all the following you build, each of these is designed to create and foster more intimate relationships with people, in some cases, people you might not have met any other way.
What’s interesting is social media is changing the foundation of the ways we relate. This article will examine how social media is changing our interpersonal psychology and what you can do about it.
Social Media Smackdown: WWE Headlocks Social Media
Think you know what World Wrestling Entertainment (WWE) is all about? You might be surprised to read about WWE’s emerging social media story.
But first, it’s easy to pigeonhole WWE as fringe cable channel with a small group of die-hard fans, but you likely don’t know all the facts…
WWE.com outperformed ABC.com, CBS.com, NBC.com, NASCAR.com, PerezHilton.com, NHL.com and UFC.com. More people attended Wrestlemania XXVI than the Super Bowl, held in the same stadium.
“WWE” ranked #3 for most searches on Yahoo! in 2009, behind only Michael Jackson and Twilight. (As I write this, WWE is the top-trending search term on Yahoo!) And WWE.com has more than 14 million average monthly unique visitors worldwide.
More significantly, WWE’s own social networking site has 610,000 registered users who participate in forums, comment on blogs, and consume the millions of photos and videos that WWE updates continuously.
5 Ways to Kill Twitter Spam
Are you sick and tired of Twitter spam?
Direct messages on Twitter are a great way to take that next step in social networking. But too many direct messages can waste your time.
Are all of your direct messages from people you really want to network with? Do you find yourself spending too much time listening to unwanted noise and managing spam?
Here are five ways to control of your Twitter direct message inbox.
Top 5 Social Media Myths Debunked
As with any new technology, social media has spawned its share of misconceptions and myths that keep people from interacting.
It’s time to debunk the big myths that are keeping business owners and marketers on the social media sidelines.
Myth #1: My Customers Aren’t on Social Media
Wow, if I had a dollar for every time I heard this one…. Seriously, this myth keeps more businesspeople from interacting with potential customers through social media than any of the others.
The fun part is all you need is a little data to convince people that their target customers are indeed on social networks.
How to Make Twitter More Useful for Your Business
If you’ve been using Twitter, you’ve likely checked out an app or two to make your Twitter experience more robust, or even just a bit easier. TweetDeck, Twitpic and Tweetie are all examples of Twitter apps.
What if I told you there was a magical place that could easily be your one-stop shop for all your Twitter needs? Yes, this place really does exist. It’s called OneForty.com, the Twitter equivalent of the Apple App Store.
Twitter Still Rocks for Businesses
Before I jump in to tell you about all the benefits of OneForty, I want to point out that in recent months two reports have surfaced that show Twitter being the #1 choice of all social sites for professionals.
7 Social Media Truths You Can Ignore and Still be Successful
There are a lot of social media experts out there—including the ones who claim there’s no such thing as a “social media expert”—and they’re telling us how social media works, how it doesn’t work, and how we all must behave in the social media arena.
Much of this advice is framed as “universal truths” that every business must follow. Unfortunately, a lot of it is based on the expert’s personal experience. And that may not be appropriate for you. Even the most well-intended advice is often off the mark when it comes to your business.
How to Cash In On Your Passion With Social Media
Have you heard of Joseph Campbell?
He was the famous mythologist—author of The Hero With a Thousand Faces and many other books—who told us all to “follow your bliss” in his Power of Myth PBS specials with Bill Moyers in the late 1980s.
“That’s all well and good,” you may have thought at the time. “But I have to make a living. How do I make money by following my bliss?”
If you’ve been asking that question for the past 20 years, you’ll be happy to know that someone has finally answered it. Gary Vaynerchuk has written a book to teach us how to make money by following our bliss.
Many of you may know Vaynerchuk as the host of the video blog WineLibraryTV.com. Now he has written a book titled Crush It! Why Now Is the Time to Cash in on Your Passion.
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