Marketers have long relied on market research to determine where to spend their advertising dollars on television, radio and print advertisements.
In the last few years, research organizations have begun providing intelligence on how consumers behave on social networks.
The following article is based on new social media research studies.
These findings will help you better strategize your company’s social efforts to match your customers’ behaviors.
#1: Know Where Your Customers Spend Their Time
Just in the last year, the number of social media users has continued to climb at record speed and the audience demographics have widened. And marketers have noticed the trend.
For proof of social media’s steep rise, take a look at the number of statistics that surfaced in the last month. These findings further support what most of us already believe: Social media is only getting bigger.
Relationship building via social media marketing is not a one-size-fits all endeavor. Moms, teens and Baby Boomers are three big social media subgroups groups that are unique.
Just like with traditional marketing, the more you know your audience, the more successful you will be at grabbing their attention and keeping it.
In terms of marketing opportunities, recent online buzz shows teens, Boomers and moms as three of the most desirable social networking groups. They are active on these sites and their behaviors have been studied closely.
Video is very hot and there’s a strong social media connection. Are you using video to promote your business? Do you know the best ways to leverage this growing form of content?
What follows are 5 ways you can tap into the exploding video frontier—and achieve many social media advantages.
Why Video Now?
The demand for video is already proven: U.S. audiences viewed nearly 28 billion online videos in November 2009 alone.
The demand for video in a social setting is clearly growing: Nielsen reports that online video viewing on social networking sites was up 98% in 2009.