I recently interviewed Brian Solis, author of the new book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web. He is also coauthor of the book, Putting the Public Back in Public Relations.
During this interview, you’ll gain some great social media insight, discover some key mistakes businesses make, and learn which corporations are excelling with social media.
Mike: In your book, you made the following statement: “We are forever students of new media. We should never strive to master something that evolves much faster than our ability to grasp its lessons.”
This is the most common question I get from clients. The truth is it takes time to build a new fan base from scratch.
From the day you set up a Facebook page, it does require an ongoing commitment to brand, monitor, and network with people who find interest in your product. Besides quality service, it’s important to build close-knit relationships with visitors.
You know the location wars are heating up when a simple search for “Foursquare vs. Gowalla” returns millions of results. And then there’s MyTown. Which of these is right for your helping your local business?
The two hottest location-based social networks—Foursquare and Gowalla—are taking different approaches to the market, and seeing unique uptake patterns as a result. While these companies have repeatedly said they don’t view each other as competitors, the activities on networks are similar.
What’s more, several other companies are making the case to be included in the discussion about the top location-based network, including Booyah’s MyTown, which has more users than Foursquare and Gowalla combined.
All the content you create, all the following you build, each of these is designed to create and foster more intimate relationships with people, in some cases, people you might not have met any other way.
But first, it’s easy to pigeonhole WWE as fringe cable channel with a small group of die-hard fans, but you likely don’t know all the facts…
“WWE” ranked #3 for most searches on Yahoo! in 2009, behind only Michael Jackson and Twilight. (As I write this, WWE is the top-trending search term on Yahoo!) And WWE.com has more than 14 million average monthly unique visitors worldwide.
More significantly, WWE’s own social networking site has 610,000 registered users who participate in forums, comment on blogs, and consume the millions of photos and videos that WWE updates continuously.
When most people think about the advantages of using social media for business, they immediately think of the marketing benefits.
However, many businesses are starting to use social media as a tool for listening and providing customer service.
When a crisis or emergency erupts, the power of social media can be an amazing tool for businesses. A crisis can include anything from a simple website outage to negative publicity. This article will reveal how to use social media during a crisis and provide many examples you can model.
As with any new technology, social media has spawned its share of misconceptions and myths that keep people from interacting.
It’s time to debunk the big myths that are keeping business owners and marketers on the social media sidelines.
Myth #1: My Customers Aren’t on Social Media
Wow, if I had a dollar for every time I heard this one…. Seriously, this myth keeps more businesspeople from interacting with potential customers through social media than any of the others.