7 Social Media Trends for Consumers: New Research

social media researchAre you wondering what the changing social trends are for consumers?

If so, look no further.

In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks.

Here are seven key findings from that report.

#1: More Time Invested in Mobile

The survey found that consumers are increasingly looking to their smartphones and tablets to access social media.

While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent.

Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet.

social is mobile

Mobile and particularly apps are where people are spending their social networking time.

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3 Steps to Getting Started With Social Media

social media how toWith so many social networks to choose from, how do you decide the best social networks for your company?

Not all networks are created equal; each comes with its own specific benefits, features and uses.

This 3-step guide will help you choose the best social networks based on your business, experience and community.

#1: Find Your Community

If you’re just getting started in social media and are weighing which platform to join first, search for your business on various networks to see if you’ve already got a community there.

Does your product have user videos on YouTube? Did someone create a Yelp profile for your restaurant? Are you mentioned on Twitter? Wherever you find your community is where you should start investing your time and resources.

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How Social Login Enhances Websites

social media reviewsDo you manage a site that encourages people to create user accounts?

Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?

If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.

Why Social Login?

Once people login to their favorite social network, they generally don’t log out. Most people have a social account with one of the major social networks.  This means their photograph and contact details are already registered elsewhere.

If you want to make it super-simple for people to create accounts using your network, why not simply integrate social login? Two rather large networks, Pinterest and Klout, both require folks use either Facebook or Twitter to even create an account.

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26 Promising Social Media Stats for Small Businesses

social media researchIs your small business “all in” with social media? New research shows incredible opportunity for small businesses.

Keep reading to discover why social media is changing small business for the better.

Six months ago, I highlighted many benefits of social media for small business, but several new research articles add urgency to this message.

Swiftly Changing Landscape

Social media marketing is a rapidly changing environment, as we all know. But the good news is that your customers are embracing social media as a normal part of their lives. Even the over-50 population is adapting at staggering rates.

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Social Gaming: A Review of Empire Avenue

social media reviewsWhen someone brings up social gaming, a few things may pop into your head: Angry Birds, Mafia Wars, Farmville…

What if social gaming wasn’t all about beating levels, planting crops or killing bosses? What if the players were real and their actions drove your success or failure? If that were ever the case, the social game you come up with might be called Empire Avenue.

Empire Avenue is a social game where you can buy stock in real people whose values rise and fall depending on their interaction. Think Klout meets SimCity.

empire avenue

Buy virtual shares in your favorite people on Empire Avenue.

While the idea of buying ownership in people originally gave me pause, I noticed that a TON of people were absolutely raving about Empire Avenue, so I decided to dig in and set up an account for myself.

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