26 Ways to Market Your Business With Tumblr
How much do you know about the microblogging site Tumblr?
Launched in 2007, Tumblr has experienced tremendous growth over the past several years.
Forbes reported that 120,000 new Tumblr blogs are created every day, totaling 86 million that drive 18 billion page views per month.
In this post, I’ll take a look at 26 businesses that have created presences on Tumblr and discuss the techniques they use for their blogs, while also introducing many of Tumblr’s specific features and lexicon.
How Can Tumblr Be Used?
Jason Keath wrote, “Not every brand works on Tumblr” and suggested that three categories of blogs may fare better than others: fashion, large websites and publishing/broadcast media. As we’ll see with the examples below, Tumblr’s features offer the ability to be more visual and less verbose.
Tumblr is a visual blogging platform.
When you first started out on social media, Tumblr may not have fit the description of what you were looking for. Today, you may be pleasantly surprised to discover a blogging solution where you can create engaging and diverse posts in much less time than other platforms, while also piggybacking on the social networking capabilities it offers. 
26 Tips for Getting Started With Social Media Marketing
Are you looking to get started with social media marketing?
Do you want to reexamine how you’ve been using social networks?
In this post, I’ll cover 26 tips, an A-Z guide, to help you understand the backbone of successful social media strategies.
#1: Assess and Reassess
One way to assess whether to use one of the “big four” social networking sites as Samson Lov refers to Facebook, LinkedIn, Twitter and Google+, is by looking at the statistics—number of users on each network.
Statistical data is an interesting factor to look at while you decide where to build presences. However, keep in mind it’s one of many perspectives. Some social networking sites may make more sense for your business than others. We’ll discuss this further in Tip #19, Start Somewhere and Start Small.
7 Social Media Trends for Consumers: New Research
Are you wondering what the changing social trends are for consumers?
If so, look no further.
In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks.
Here are seven key findings from that report.
#1: More Time Invested in Mobile
The survey found that consumers are increasingly looking to their smartphones and tablets to access social media.
While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile apps and mobile websites accounted for a 63% increase (compared to 2011) in total time spent.
Additionally, 43% of users said they use smartphones to access social media, while 16% connect using a tablet.
Mobile and particularly apps are where people are spending their social networking time.
3 Steps to Getting Started With Social Media
With so many social networks to choose from, how do you decide the best social networks for your company?
Not all networks are created equal; each comes with its own specific benefits, features and uses.
This 3-step guide will help you choose the best social networks based on your business, experience and community.
#1: Find Your Community
If you’re just getting started in social media and are weighing which platform to join first, search for your business on various networks to see if you’ve already got a community there.
Does your product have user videos on YouTube? Did someone create a Yelp profile for your restaurant? Are you mentioned on Twitter? Wherever you find your community is where you should start investing your time and resources.
How Social Login Enhances Websites
Do you manage a site that encourages people to create user accounts?
Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?
If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.
Why Social Login?
Once people login to their favorite social network, they generally don’t log out. Most people have a social account with one of the major social networks. This means their photograph and contact details are already registered elsewhere.
If you want to make it super-simple for people to create accounts using your network, why not simply integrate social login? Two rather large networks, Pinterest and Klout, both require folks use either Facebook or Twitter to even create an account.
26 Promising Social Media Stats for Small Businesses
Is your small business “all in” with social media? New research shows incredible opportunity for small businesses.
Keep reading to discover why social media is changing small business for the better.
Six months ago, I highlighted many benefits of social media for small business, but several new research articles add urgency to this message.
Swiftly Changing Landscape
Social media marketing is a rapidly changing environment, as we all know. But the good news is that your customers are embracing social media as a normal part of their lives. Even the over-50 population is adapting at staggering rates.
Social Gaming: A Review of Empire Avenue
When someone brings up social gaming, a few things may pop into your head: Angry Birds, Mafia Wars, Farmville…
What if social gaming wasn’t all about beating levels, planting crops or killing bosses? What if the players were real and their actions drove your success or failure? If that were ever the case, the social game you come up with might be called Empire Avenue.
Empire Avenue is a social game where you can buy stock in real people whose values rise and fall depending on their interaction. Think Klout meets SimCity.
Buy virtual shares in your favorite people on Empire Avenue.
While the idea of buying ownership in people originally gave me pause, I noticed that a TON of people were absolutely raving about Empire Avenue, so I decided to dig in and set up an account for myself.
