Social Media Has Changed: Are You Ready?
When Michael Stelzner started Social Media Examiner in October 2009, he never dreamed it would become so successful so quickly.
As of March 2011, Social Media Examiner has 59,000 email subscribers, 33,000 Facebook fans, over 60 writers and half a million page views per month.
In addition, the site has generated almost $2 million in sales; ranks among the top 12 websites on two Technorati lists – business and small business; and ranks among the top 1,500 websites in the entire United States, according to Alexa.
“We didn’t do anything unique,” Stelzner said. “We simply employed great content with smart social media marketing and our community did the rest. And any business can achieve great results.” 
More Facebook Changes: This Week In Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Upgrades Comments Plugin for Websites: Did you know Facebook allows you to add comments to any web page using its platform? Facebook now allows readers to have their comments published in their Facebook news feeds. And when friends comment back in Facebook, the reply will show up on your site. This is something all bloggers should check out.
This is how the comment I left on a recent TechCrunch blog (with the new Facebook Comment plugin) is published on my Facebook Profile wall.
Getting Social Media Right: Insights From the Social Media Club
In this video I interview Chris Heuer, founder of the Social Media Club, a popular social media network with local support groups in more than 240 cities around the world.
Chris shares the story of how he took advantage of cheap airplane tickets to hold roundtables in various cities to start the Social Media Club and how it has evolved since then.
You’ll also find out what businesses are doing wrong in social media today and hear how Chris sees human nature impacting the future of social media.
Be sure to check out the takeaways below after you watch the video.
How to Create Compelling Blog Content
In this video I interview Chris Garrett, co-author of the best-selling book Problogger and the popular blog ChrisG.com.
Chris shares the foundation pieces you need to build a successful business blog and explains how to create killer content to engage your audience and get the results you want from blogging. Chris also talks about the role blogs play within a good social media ecosystem and how this helps you connect with your audience.
Be sure to check out the takeaways below after you watch the video.
Should You Use Radian6 for Social Media Monitoring?
Are you befuddled by all the social media tools out there? Are you wondering if Radian6 is a good choice for your organization? Do you need a way to compare different vendors? Keep reading for a comprehensive review…
If you’re looking for a social media monitoring tool, you’ve probably noticed that it’s quickly becoming a confusing landscape. For those who are new to social media and looking for tools to manage their presence, it’s difficult to know how to compare one vendor to the next. Here’s the skinny on where Radian6 fits into the picture.
22 Hot New Social Media Tools Worth Exploring
Are you looking for the hottest new social media tools and services? We asked our team of Social Media Examiner writers to share their best new social media discoveries.
What follows is an amazing list of social media tools you’ve likely never heard of—covering a wide range of categories:
- Tools for pictures, video, audio and screen capture
- Tools to measure and track results
- Tools to manage content
- Blogging tools
- Twitter tools
- Other social media tools
Try them out. And be sure to report back here with your thoughts.
How H&R Block Uses Social Media to Enhance Customer Relations
In this video I interview Jennifer Love, Senior Vice President of Communications at H&R Block. Jennifer shares how H&R Block adapts conversations across all channels to create customer experiences which bring in tons of referrals.
You’ll hear how she adapts her social media tactics to get the most value out of the 120-day tax season and why she strives to pull in questions and how she answers them in a challenging real-time environment.
Be sure to check out the takeaways below after you watch the video.
