How to Use Social Media for Customer Research

social media how toLooking for a low-cost way to conduct consumer research?

Social media can provide a free treasure trove of data about your customers.

With the right social media tools, you can learn what questions your customers have and which types of content they’re sharing.

This information will help you answer their questions, solve their problems and define your social media and content strategies.

In this post, you’ll learn how to quickly conduct research on social media and put it into action.

Find Out What Questions Your Customers Are Asking

Hearing the questions your prospective customers are asking and problems they’re facing can help you find new customers, support existing ones and outline a content strategy that will appeal to both.

The best products solve problems. If you can solve someone’s problem, they’ll be much more likely to check out your products, because they already trust you as an expert.

Here are three places to easily find which types of questions are being asked.

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4 Steps to Transform Your Brand Into a Social Business

social media book reviewsDo you listen to customer conversations about your brand online? If so, how do you respond to those conversations?

Listening on the social web isn’t hard to do.

What’s hard is creating an effective response system so that when something goes wrong (and it will!), a crisis can be averted, or at least resolved quickly and transparently.

The Johnson & Johnson “Motrin Moms” Crisis

Unfortunately, Johnson & Johnson learned this the hard way.

In November 2008, the giant pharmaceutical company created a Motrin ad for moms who experienced regular back pain from carrying their babies in backpacks, slings, carriers and so on.

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7 Tips for Creating a Social Media Plan for Your Business

social media how toDo you have social media plan?

Are you looking for an easy to follow guide to formulate a plan for your business?

Keep reading for seven tips to help your business develop a social plan…

Why Businesses Fail With Social Media

Businesses often fail in their social media efforts for the same reason New Year’s resolutions fail: It’s a good idea, but there’s no structure or commitment.

Then, when there are no immediate results, or the goal ends up being more difficult to attain than previously thought, it goes by the wayside.

Has this happened to your business’s social media presence? You aren’t alone. Very few people can simply choose to be active in social media and stick with it.

For the rest of us, we need something to keep us honest. That’s why I advocate you create a social media plan—a checklist, if you will—complete with daily maintenance, recurring tasks and milestone projects.

These seven tips will help you design a social media plan that will keep you on track, active and moving forward.

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3 Steps to Getting Started With Social Media

social media how toWith so many social networks to choose from, how do you decide the best social networks for your company?

Not all networks are created equal; each comes with its own specific benefits, features and uses.

This 3-step guide will help you choose the best social networks based on your business, experience and community.

#1: Find Your Community

If you’re just getting started in social media and are weighing which platform to join first, search for your business on various networks to see if you’ve already got a community there.

Does your product have user videos on YouTube? Did someone create a Yelp profile for your restaurant? Are you mentioned on Twitter? Wherever you find your community is where you should start investing your time and resources.

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How Social Content Attracts and Engages More Customers

social media book reviewsWhen you think of content optimization, what’s the first thing that comes to mind?

Do you think of keywords, links and search engines?

Or do you focus on useful content, interesting articles, engaged audiences and happy customers?

If you’re in the second camp, you’re clearly familiar with “the big picture” of optimization. But if you’re in the first camp, then stick around—sounds like you need a new perspective!

The most important thing we learned from the Google Panda updates in 2011 is that search engines are really serious about improving search quality and user experience.

Since then, the priority for site owners has been to create original, interesting and sharable content that attracts links from other sites.

Lee Odden has written his first book titled, Optimize: How to Engage More Customers by Integrating SEO, Social Media and Content Marketing. In the book, he takes a holistic approach to content and search optimization and proposes that companies should consider all of the digital assets, data and content they have to work with in order to make both customers and search engines happy.

Here’s what you need to know about the book.

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Businesses to Fully Embrace Social Media In 2012

social media reviewsThe vast majority of Americans are actively using social media. Has your business acted on this fact?

Are you looking for a way to keep pace with the quickly evolving field of social media marketing?

If so, Social Media Examiner has some exciting news…

But first, consider this story.

Imagine your business competing for your state’s “Best Brand” title against huge names such as Target, Dairy Queen and Wheaties.

Now imagine simply leveraging the power of social media and taking the grand prize! Wouldn’t that just blow your mind?

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Small Businesses Set to Excel with Social Media in 2012

social media reviewsDo you own a small business? Are you tired of hearing how big businesses are succeeding with social media?

If so, Social Media Examiner has some exciting news…

But first, much has been said about big companies such as Red Bull and Cisco, and how they harness social media to drive massive traffic to their sites and generate enormous sales.

But when small business owners are asked about social media, many have no idea how to use it in a practical way that can impact their business goals.

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Win Tickets to BlogWorld: The Mega-Conference for Social Media

social media expert interview**UPDATE: We have announced our two winners. The winner of the comment/blog portion of the contest, receiving one ticket to the BlogWorld Expo  is Denise Skinner, read her comment here. The winner of the Twitter contest is Margie Arnett. Thanks to everyone who participated in the event. We hope to see many of you at BlogWorld!**

Want to win a free ticket to BlogWorld & New Media Expo 2011 in Los Angeles?

The entire Social Media Examiner team will be there!  Keep reading to learn two ways you can win a full-access pass to this mega-social media conference.

What Is BlogWorld?

blogworld expo 2011The best way to learn about BlogWorld is directly from one of its co-founders.

In this video, Michael Stelzner interviews Rick Calvert, CEO and co-founder of BlogWorld during their 2010 event.


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BlogWorld & New Media Expo is the largest conference, tradeshow and media event dedicated to blogging, podcasting, social media, social networking, online video, music, Internet TV and radio. With more than 120 educational sessions, this is THE event to attend for blogging and social media knowledge.

How Can You Win Tickets?

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7 Tips for Selling Executives on Social Media

social media viewpointsAre you a marketer who’s trying to juggle social media with the rest of your team’s activities? Do you think social media should be at the top of your priorities, but you’re having a hard time proving it?

Don’t worry. You aren’t alone.

I fought this battle also, and in the end I realized that I needed to drop terms like followers, retweets and status updates from my discussions in executive meetings. It was a tough conclusion, but I realized those metrics didn’t tell executives what they wanted to know.

This article will share 7 tips for getting executive buy-in for social media.

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