social media how toAre you struggling to connect with your customers on social networks?

Do you know where they hang out online?

To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on.

In this article you’ll discover how to connect with your target audience on social media.

research and locate your audience on social media

Discover ways to find and connect with your target audience on social media.

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social media how to Have you been tasked with generating more awareness, more leads and more advocates?

Need a plan to get you started?

In this article you’ll discover how your business can use social media to achieve three of the most common marketing goals.

#1: Increase Brand Awareness

Perhaps your brand isn’t a household name and you’d like more prospective customers to know who you are. Social media can help you get there. Here are some ways to jumpstart your brand’s presence through social media:

use social media to achieve your marketing goals

Discover how to use social media to achieve three common marketing goals.

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social media how toAre you responsible for reporting your social media results?

Do you need to develop a reporting system?

Knowing who you report to and what metrics they need will help you streamline the process and ensure you’re delivering reports on time.

In this article you’ll discover how to develop a social media reporting system for your business.

develop your reporting system

Discover how to develop your social media reporting system.

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Are you amazed at how much social media has changed over the last few years?

Want to discover what’s next?

To explore the evolution of social media, I interview Brian Solis.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Brian Solis, a principal analyst at the Altimeter Group. He’s written eight books, including Engage and What’s the Future of Business? His newest book is called X: The Experience When Business Meets Design.

Brian will explore how social media has changed and how it continues to evolve.

You’ll discover how marketers can use moments of truth to engage their customers.

podcast 179 brian solis evolution of social media

Listen as Brian Solis discusses the evolution of social media.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or SoundCloud.

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social media toolsHave you heard of Snapchat?

Want to use it to connect with your customers?

Snapchat is a mobile app that lets you send public or private snaps of images and video to people from your smartphone.

In this article, you’ll discover how to use Snapchats features to connect with your customers.

guide to snapchat for business

Discover a marketers guide to using Snapchat for business.

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social media how toAre you looking for brand ambassadors?

Have you considered recruiting your employees to help?

When you empower your employees to talk about your company on social media, they’ll share a human perspective people naturally gravitate to.

In this article you’ll discover how to set up a successful employee brand ambassador program to enhance your social media marketing.

#1: Assign a Community Leader

The first step is to designate a captain, someone who is able to take the reins. However, don’t think of this person as someone who will bark orders. Instead, choose a person who can guide a group of people who already know the ropes.

create an employee brand ambassador program

Discover how to create an employee brand ambassador program for social media.

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social media how to Is your social media audience losing interest?

Do you want to tap into your followers’ emotions?

Using psychology to connect with your target audience is a powerful way to engage and motivate them to take action.

In this article you’ll discover five psychology principles you can use to improve your social media marketing results.

improve social media with psychology

Discover how to improve your social media results with psychology.

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social media how toIs your Twitter account unmanageable?

Do you want to clean up your followers and profile?

A well-managed Twitter account improves your branding and helps you engage with your audience.

In this article you’ll find six tips to clean up and revitalize your Twitter account.

tips to clean up a twitter account

Discover six tips to clean up your Twitter account.

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Does your business have a purpose beyond making money?

Want to discover how shifting your business priorities can make a huge difference?

To learn how focusing on purpose and people leads to powerful marketing, I interview Dale Partridge.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Dale Partridge, the founder of Sevenly (a company that couples t-shirts and causes) and a start-up expert. He blogs over at TheDailyPositive.com, founded StartupCamp.com and he has a podcast by the same name. Dale’s latest book is People Over Profit: Break the System, Live With Purpose, Be More Successful.

In this episode we’ll explore how Dale combines purpose and social to create success.

You’ll discover the business system you need to break in order to be more successful, as well as social media tips to drive traffic for your business.

podcast 144 dale partridge people before profits

Listen as Dale Partridge shares how putting people before profit leads to business opportunity.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

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