Small Business Social: How to Build Relationships

Do you use social media to attract and engage customers?

Are you wondering how you can use social media to market your business and drive sales?

To learn how you can develop relationships with social media and content, I interview Jeff Korhan for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business. He also trains and coaches small businesses on social media marketing at Jeff Korhan.com.

Jeff shares his knowledge of and experience with social marketing from running his own small business, and how you can implement it into your business.

You’ll learn about the ‘Social Marketing Process’ and the importance of collaboration and cooperation.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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3 Ways Social Media Creates a Social Local Community

social media case studiesAre you looking for ways to engage with your employees and your local community?

Are you using social media to create awareness for the services you offer?

Keep reading as I reveal how a nursing home used social media to build a loyal local community.

Nursing Homes and Social Media?

Nursing homes, assisted-living facilities and rehab communities are not known for being active in social media—yet.

But changes in Medicare mean communication with patients and families and the employees who care for them is more important than ever.

wapakoneta activities

Wapakoneta Manor is one of 24 HCF Management facilities on Facebook.

“The way that we’re going to be paid and the way we’re going to be gauged is changing; it’s evolving as we speak,” said Scott Unverferth, director of operations at HCF Management in Lima, Ohio.

New pay-for-performance models are on the horizon for managed care companies such as HCF.

HCF has 27 facilities throughout Ohio and Pennsylvania that provide skilled nursing care, rehab care and assisted living. They have approximately 3,200 employees and have been in business since 1968.

In April 2012 they made the leap into social media and haven’t looked back.

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7 Ways to Improve Your Social Media Engagement

social media how toIs your company’s social media as stale as last month’s bread?

Would you like to get more people-to-people interaction and begin a real conversation with your audience on social media?

No matter your company’s industry or size, you can encourage these deeper connections and improve your social media engagement.

Here are some tips to help you encourage people-to-people interaction, whether you are on Facebook, Twitter, Google+, LinkedIn, Pinterest, Foursquare or Instagram.

#1: Use Facebook to Highlight Employees and Reach Out to Fans

Your company is only as good as your hardworking employees—so don’t be afraid to highlight them.

SEOmoz uses Facebook photo albums to highlight their employees.

The SEOmoz Facebook Page does an excellent job of this. Two examples in particular really jump out.

The “Then and Now” photo album: Employees provided photos from their youth along with recent photos of themselves. This is a great way to show fans the human side of SEOmoz. Plus, the baby pictures are adorable.

facebook seomoz employees

SEOmoz does a wonderful job of featuring employees, like in this “Then and Now” photo album.

The “What are Mozzers listening to?” photo album: All it took was snapping photos of employees with their headphones on and asking them what they were listening to. The result is an inside look at company culture.

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3 Social Media Tools That Improve the Sales Cycle

social media toolsDo you want more leads from your social efforts?

Did you know there are great social media tools that make the sales process easier?

In this article, I’ll review 3 tools to help you get the information you need to generate revenue from your social media activity.

#1: Nimble—Nurture Your Relationships and Get Sales

Nimble is a social relationship manager. Through social media you can build a large network of people whom you connect with, but there is likely to be a smaller group of key people who are potential advocates, influencers or customers for your product or service.

The development of relationships in social media is very important for your business.

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4 Ways to Maximize the Social Media Presence at Your Next Event

social media how toDoes your business run events, conferences or similar meetings?

The ability for attendees to interact through social channels is a huge part of successful events.

Here are 4 ways to maximize the social media presence of your next event.

#1: Promote Your Hashtag Everywhere

A hashtag provides everyone with an easy way to find relevant social shares and take part in the discussion about the event.

When you are putting together materials for your event, everything should include the event hashtag.

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How to Improve Your Social Media Marketing With Blogging

social media how toDo you blog? Are you active on social media?

Have you integrated your blogging with your social activities?

Blogging can help you improve your social media marketing.

In this post, you’ll discover four tips to enhance your social media efforts using your business blog.

#1: Share Your Blog Posts in Your Social Status Updates

Not sure what to post on your Facebook wall or Twitter profile? How about links to your blog posts?

The rule of thumb is to have a 80/20 split with 80% of your updates not self-promotional and 20% self-promotional. If you use the 20% self-promotional updates to share links to your blog content, you’ll give your followers something more valuable to read than a product or service sales page.

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How to Attract More Customers With Content Marketing

social media how toAre you looking to attract prospects, convert them to customers and keep them coming back?

Then social media and content marketing are a match made in heaven.

The key to success is to make the connection between content marketing and social media.

Let’s look at the content needed to get your marketing to that lucrative intersection.

#1: Attract Prospective Customers

The first question on a prospect’s mind when considering a purchase is, “What solutions are available?”

Your goal is to create awareness and make sure that your solution meets the buyers’ need when they’re ready to make a decision.

According to data from Google and Shopper Science’s Zero Moment of Truth report, consumers in 2011 consulted an average of 10 sources before making a buying decision. That’s up 100% from five sources in 2010.

zmot sources used

The number of sources a buyer consults before making a decision doubled year over year.

Successful businesses are communicating with prospects on social networking sites and directing them to the material the prospects need to make an informed decision. How are they doing this?

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3 Ways Sharpie is Engaging Teens With Social Media

social media case studiesAre you wondering how to connect with the younger generation on social media?

Could your business benefit from connecting to the 80% of online teens using social media?

In this article I explore how Sharpie has successfully garnered 89% market share with the aid of social media.

The Teen Market

Instagram is now the most popular photo-sharing site among teens age 12-17. One million of them visited the site last July alone.

Add to that the 93% of social media–using teens who have a Facebook account (according to Pew Internet research), and the 16% who use Twitter (a figure that has doubled in recent years), and you’ve got a lot of teenage eyeballs.

But to connect with a teen target market, you must do more than simply have a presence on the sites they use. You must also pay attention to what motivates and inspires them.

Take some tips from permanent marker manufacturer Sharpie. Their successful 2012 Back to School campaign helped grow their market share to 89% of their category through a savvy understanding of how teens use social media.

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31 Must-Read Social Media Blog Posts

social media reviewsWhat were the best social media articles you read in the last 12 months?

Did you find any particularly useful for your business?

We asked our writers to share their favorite social media blog posts.

Here are 31 blog posts worth exploration.

#1: The 16 Most Important Social Media Updates of 2012

kristi hines

Kristi Hines

This post includes some major updates to the top social media networks this year. Although I feel I’m usually on top of the latest social news, there were a few things I had missed that were covered in this post for Facebook and LinkedIn.

Although it doesn’t mention the changes to LinkedIn professional profiles, it covers the main things businesses need to know about changes to their social media.

the 16 most important social media updates of 2012

The 16 Most Important Social Media Updates of 2012.

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