Do you know where they hang out online?
To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on.
In this article you’ll discover how to connect with your target audience on social media.15 Comments
Need a plan to get you started?
In this article you’ll discover how your business can use social media to achieve three of the most common marketing goals.
#1: Increase Brand Awareness
Perhaps your brand isn’t a household name and you’d like more prospective customers to know who you are. Social media can help you get there. Here are some ways to jumpstart your brand’s presence through social media:8 Comments
Do you need to develop a reporting system?
Knowing who you report to and what metrics they need will help you streamline the process and ensure you’re delivering reports on time.
In this article you’ll discover how to develop a social media reporting system for your business.13 Comments
Want to discover what’s next?
To explore the evolution of social media, I interview Brian Solis.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Brian Solis, a principal analyst at the Altimeter Group. He’s written eight books, including Engage and What’s the Future of Business? His newest book is called X: The Experience When Business Meets Design.
Brian will explore how social media has changed and how it continues to evolve.
You’ll discover how marketers can use moments of truth to engage their customers.
Share your feedback, read the show notes and get the links mentioned in this episode below.
Listen NowYou can also subscribe via iTunes, RSS, Stitcher or SoundCloud. 7 Comments
Want to use it to connect with your customers?
Snapchat is a mobile app that lets you send public or private snaps of images and video to people from your smartphone.
In this article, you’ll discover how to use Snapchat‘s features to connect with your customers.41 Comments
Have you considered recruiting your employees to help?
When you empower your employees to talk about your company on social media, they’ll share a human perspective people naturally gravitate to.
In this article you’ll discover how to set up a successful employee brand ambassador program to enhance your social media marketing.
#1: Assign a Community Leader
The first step is to designate a captain, someone who is able to take the reins. However, don’t think of this person as someone who will bark orders. Instead, choose a person who can guide a group of people who already know the ropes.11 Comments
Do you want to tap into your followers’ emotions?
Using psychology to connect with your target audience is a powerful way to engage and motivate them to take action.
In this article you’ll discover five psychology principles you can use to improve your social media marketing results.9 Comments