31 Must-Read Social Media Marketing Articles


social media reviewsAre you looking for rich and insightful blog posts to boost your social media marketing?

We asked our writers to share their favorite social media blog posts.

What follows is a gold mine of content you can apply to your marketing in 2014.

#1: Enlarge Your Digital Footprint for More Effective Online Marketing

andy-crestodina

Andy Crestodina

I love this post by Barry Feldman because it emphasizes content promotion (which is all-important) and includes a comprehensive list of specific actions.

It’s a great overview for beginners. But the pros may also find a few tactics they aren’t using.

enlarge-your-digital-footprint

Enlarge Your Digital Footprint for More Effective Online Marketing.

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How to Get Employees to Embrace Social Media


social media how toAre you struggling to get your social media activities off the ground?

Do you want to get more people inside your organization to support your social media activities?

If so, you’re not alone. Small businesses to Fortune 500 companies find themselves facing these challenges.

In this article, I’ll show you how to create an internal social media structure that will help you develop an effective long-term social media presence.

#1: Define the End Goal

First, identify how and why social media will be used to meet specific business and brand goals.

For example, a business goal is to increase revenue by 10%, whereas a brand goal is to create deeper relationships with your existing clients.

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Win Free Tickets to Social Media Success Summit 2013


***UPDATE*** Congrats to our winners: Andie Shaw (blog post winner) and Melyum (Twitter winner).

Want to win a free ticket to the largest online social media marketing event of the year?

Social Media Examiner has worked hard to bring you our fifth-annual Social Media Success Summit. This is our biggest event ever!

And we’ve come up with a fun way to get you involved.

First, what is this event?

Social Media Success Summit 2013 is a large online conference dedicated to helping marketers and business owners master social media marketing.

More than 1900 businesses have already signed up! Hundreds of small businesses and well-known brands such as Wells Fargo, Motorola, AT&T, 3M, World Vision, United Way, US Chamber of Commerce, Dell, Dow Jones, Penn State, US Air Force and PBS will be attending this year’s summit.

Forty-five of the world’s most respected social media experts will share their strategies with you.

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3 Strategies for Finding Customers With Social Media


social media how toDo you need a strategy to reach your ideal prospects with social media?

Are you overwhelmed by all the social media options?

If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face.

In this article, I’m going to show you three social media strategies so you can focus your efforts on the channels that best align with your business objective and target audience.

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9 Reasons to Attend Social Media Success Summit 2013


social media reviewsCould your social media marketing efforts use a boost?

Are you looking to improve your professional development when it comes to social media?

Do you feel overwhelmed by endless social media platform changes?

If so, Social Media Examiner has just the event for you.

The Social World is Changing

One of the biggest challenges marketers face these days is keeping up with the dizzying rate of change in social media marketing.

This year alone, Facebook has introduced Graph Search, Hashtags, Power Editor and recently, new Facebook Insights.

YouTube is another example. In March 2013, they significantly changed the layout for brand channels, forcing marketers to go back to the drawing board and rethink their strategies.

It can be unsettling trying to keep up with all of these changes, not to mention how much time it takes to learn and make the necessary adjustments.

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4 Ways to Use Social Media to Generate Leads


social media how toDo you use social media to generate inbound leads for your business?

Are you unsure about where and how to focus your efforts to meet your lead generation goals?

According to HubSpot’s Inbound Marketing Annual Report, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail or PPC.

If you’re starting a lead generation campaign, Facebook, Twitter, LinkedIn and Google+ are all excellent places to begin, but knowing how to pull leads from the conversations that happen on these platforms takes some knowledge and practice.

In this article, I’ll share 4 ways you can use social media to generate inbound marketing leads for your business.

#1: Twitter Chats

Twitter chats are frequently scheduled discussions hosted by a Twitter account. Each chat uses a particular hashtag so that other Twitter users can follow the conversation even though topics change with each discussion.

Because of the focused audience communities that participate in Twitter chats, they are a great place to generate leads for your business.

small biz chat

The #SmallBizChat is an example of a Twitter chat that successfully engages its community every week.

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6 Ways to Use Facebook Apps for Business


social media toolsDoes your business leverage the power of Facebook apps?

Wondering how other businesses are using apps to better serve their customers?

Keep reading to discover many ways businesses are using Facebook apps.

Why Facebook Apps?

There are many reasons why you may want to consider using Facebook apps. They can provide communication between your customers and your customer service team, allow people to sign up for and receive your newsletter or provide your customers with special rewards.

Each of these uses can help you create a deeper relationship with your customers and foster brand loyalty. If you use a fangate to conceal the content on strategic app tabs from non-fans, you can also increase the number of likes your Page is getting.

In this article, we’ll explore 6 ways to successfully use Facebook apps to build the reputation of your brand and reach your customer service goals.

#1: Keep Customers in the Know

Email remains a very popular marketing tool and sending interested users email updates in the form of a newsletter keeps them in the know about your business.

Use a newsletter signup app to collect email addresses so you have an additional way to communicate with your customers when they leave Facebook. You can even ask people to like your Page to reveal the newsletter signup form.

Publish status updates to tease newsletter content and then direct your fans to the app where they can sign up to receive the full newsletter.

The popular yoga and music festival, Wanderlust, has events all over North America, all year long. Wanderlust uses a newsletter signup app as a way to stay connected with fans and tell them what’s happening where and when.

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How to Setup a Social Media Business Strategy


social media how toDoes your business have a social media strategy?

According to research conducted by Constant Contact, over 50% of small businesses need help with social media.

While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals.

With planning, your small business can use social media effectively.

Here are seven steps to a social media strategy for your business.

#1: Determine Your Business Objectives for Social Media

How do you want to use social media to help your business? What goals do you want to achieve?

Make your goals as concrete, measurable and achievable as possible. For example, if you currently get five new leads a month, setting a goal to get 100 new leads in the next 12 months is more realistic than setting a goal to get 5,000 new leads.

goals

Define clear goals for your social media marketing. Image source: iStockPhoto.

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3 Tools to Help You Discover and Share Great Content


social media toolsAre you looking for better ways to find new and interesting content to share?

Is finding time to read and share interesting content a battle?

In this article, I outline 3 tools to help you find and share great content while saving you valuable time.

#1: Subscribe to Blogs Using Feedly

Blog posts can be a great source of content, but it takes time to visit each blog and check for new posts every day. Subscribe via email and you get far too many emails or they may not arrive at a suitable time for you to read them. This makes an RSS reader a valuable curation tool.

Google Reader has been widely adopted by content curators, but Google is retiring this product on July 1.

An ideal replacement is Feedly, which lets you easily receive, organize, read and share content from your favorite blogs.

With Feedly, the most recent content from each blog you subscribe to is added each time you open it up. Feedly makes sure you see new content and provides a central place to read and share it from.

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