4 Ways to Use Social Media to Generate Leads

social media how toDo you use social media to generate inbound leads for your business?

Are you unsure about where and how to focus your efforts to meet your lead generation goals?

According to HubSpot’s Inbound Marketing Annual Report, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail or PPC.

If you’re starting a lead generation campaign, Facebook, Twitter, LinkedIn and Google+ are all excellent places to begin, but knowing how to pull leads from the conversations that happen on these platforms takes some knowledge and practice.

In this article, I’ll share 4 ways you can use social media to generate inbound marketing leads for your business.

#1: Twitter Chats

Twitter chats are frequently scheduled discussions hosted by a Twitter account. Each chat uses a particular hashtag so that other Twitter users can follow the conversation even though topics change with each discussion.

Because of the focused audience communities that participate in Twitter chats, they are a great place to generate leads for your business.

small biz chat

The #SmallBizChat is an example of a Twitter chat that successfully engages its community every week.

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6 Ways to Use Facebook Apps for Business

social media toolsDoes your business leverage the power of Facebook apps?

Wondering how other businesses are using apps to better serve their customers?

Keep reading to discover many ways businesses are using Facebook apps.

Why Facebook Apps?

There are many reasons why you may want to consider using Facebook apps. They can provide communication between your customers and your customer service team, allow people to sign up for and receive your newsletter or provide your customers with special rewards.

Each of these uses can help you create a deeper relationship with your customers and foster brand loyalty. If you use a fangate to conceal the content on strategic app tabs from non-fans, you can also increase the number of likes your Page is getting.

In this article, we’ll explore 6 ways to successfully use Facebook apps to build the reputation of your brand and reach your customer service goals.

#1: Keep Customers in the Know

Email remains a very popular marketing tool and sending interested users email updates in the form of a newsletter keeps them in the know about your business.

Use a newsletter signup app to collect email addresses so you have an additional way to communicate with your customers when they leave Facebook. You can even ask people to like your Page to reveal the newsletter signup form.

Publish status updates to tease newsletter content and then direct your fans to the app where they can sign up to receive the full newsletter.

The popular yoga and music festival, Wanderlust, has events all over North America, all year long. Wanderlust uses a newsletter signup app as a way to stay connected with fans and tell them what’s happening where and when.

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How to Setup a Social Media Business Strategy

social media how toDoes your business have a social media strategy?

According to research conducted by Constant Contact, over 50% of small businesses need help with social media.

While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals.

With planning, your small business can use social media effectively.

Here are seven steps to a social media strategy for your business.

#1: Determine Your Business Objectives for Social Media

How do you want to use social media to help your business? What goals do you want to achieve?

Make your goals as concrete, measurable and achievable as possible. For example, if you currently get five new leads a month, setting a goal to get 100 new leads in the next 12 months is more realistic than setting a goal to get 5,000 new leads.

goals

Define clear goals for your social media marketing. Image source: iStockPhoto.

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3 Tools to Help You Discover and Share Great Content

social media toolsAre you looking for better ways to find new and interesting content to share?

Is finding time to read and share interesting content a battle?

In this article, I outline 3 tools to help you find and share great content while saving you valuable time.

#1: Subscribe to Blogs Using Feedly

Blog posts can be a great source of content, but it takes time to visit each blog and check for new posts every day. Subscribe via email and you get far too many emails or they may not arrive at a suitable time for you to read them. This makes an RSS reader a valuable curation tool.

Google Reader has been widely adopted by content curators, but Google is retiring this product on July 1.

An ideal replacement is Feedly, which lets you easily receive, organize, read and share content from your favorite blogs.

With Feedly, the most recent content from each blog you subscribe to is added each time you open it up. Feedly makes sure you see new content and provides a central place to read and share it from.

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How to Improve Your Social Media Marketing Return on Investment

social media how toHave you ever been asked to show the return on investment (ROI) for your social media work?

Have you had trouble giving an exact number to explain your ROI or even set quantitative goals for your social media?

25% of marketers said that their biggest marketing challenge was finding the ROI of their marketing activities.

In this article, I’ll show you how to tweak some of your social media actions with your business goals in mind and make them easier to tie to your ROI.

#1: Use Social Media to Promote Your Offers

Social media is an important channel to promote any content you create. Whether you’ve created an ebook, blog post, webinar or white paper, you should promote it through social media.

Tap into your social audience whether you’re on Twitter, Facebook, LinkedIn, Google+ or Pinterest.

sme tweet

Social Media Examiner uses Twitter to share content and generate traffic.

As you can see on Twitter, it’s important to link to all of your content with your tweets. And remember to include hashtags to gain further visibility on Twitter.

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Small Business Social: How to Build Relationships

Do you use social media to attract and engage customers?

Are you wondering how you can use social media to market your business and drive sales?

To learn how you can develop relationships with social media and content, I interview Jeff Korhan for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business. He also trains and coaches small businesses on social media marketing at Jeff Korhan.com.

Jeff shares his knowledge of and experience with social marketing from running his own small business, and how you can implement it into your business.

You’ll learn about the ‘Social Marketing Process’ and the importance of collaboration and cooperation.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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3 Ways Social Media Creates a Social Local Community

social media case studiesAre you looking for ways to engage with your employees and your local community?

Are you using social media to create awareness for the services you offer?

Keep reading as I reveal how a nursing home used social media to build a loyal local community.

Nursing Homes and Social Media?

Nursing homes, assisted-living facilities and rehab communities are not known for being active in social media—yet.

But changes in Medicare mean communication with patients and families and the employees who care for them is more important than ever.

wapakoneta activities

Wapakoneta Manor is one of 24 HCF Management facilities on Facebook.

“The way that we’re going to be paid and the way we’re going to be gauged is changing; it’s evolving as we speak,” said Scott Unverferth, director of operations at HCF Management in Lima, Ohio.

New pay-for-performance models are on the horizon for managed care companies such as HCF.

HCF has 27 facilities throughout Ohio and Pennsylvania that provide skilled nursing care, rehab care and assisted living. They have approximately 3,200 employees and have been in business since 1968.

In April 2012 they made the leap into social media and haven’t looked back.

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7 Ways to Improve Your Social Media Engagement

social media how toIs your company’s social media as stale as last month’s bread?

Would you like to get more people-to-people interaction and begin a real conversation with your audience on social media?

No matter your company’s industry or size, you can encourage these deeper connections and improve your social media engagement.

Here are some tips to help you encourage people-to-people interaction, whether you are on Facebook, Twitter, Google+, LinkedIn, Pinterest, Foursquare or Instagram.

#1: Use Facebook to Highlight Employees and Reach Out to Fans

Your company is only as good as your hardworking employees—so don’t be afraid to highlight them.

SEOmoz uses Facebook photo albums to highlight their employees.

The SEOmoz Facebook Page does an excellent job of this. Two examples in particular really jump out.

The “Then and Now” photo album: Employees provided photos from their youth along with recent photos of themselves. This is a great way to show fans the human side of SEOmoz. Plus, the baby pictures are adorable.

facebook seomoz employees

SEOmoz does a wonderful job of featuring employees, like in this “Then and Now” photo album.

The “What are Mozzers listening to?” photo album: All it took was snapping photos of employees with their headphones on and asking them what they were listening to. The result is an inside look at company culture.

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3 Social Media Tools That Improve the Sales Cycle

social media toolsDo you want more leads from your social efforts?

Did you know there are great social media tools that make the sales process easier?

In this article, I’ll review 3 tools to help you get the information you need to generate revenue from your social media activity.

#1: Nimble—Nurture Your Relationships and Get Sales

Nimble is a social relationship manager. Through social media you can build a large network of people whom you connect with, but there is likely to be a smaller group of key people who are potential advocates, influencers or customers for your product or service.

The development of relationships in social media is very important for your business.

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