22 Hot New Social Media Tools Worth Exploring
Are you looking for the hottest new social media tools and services? We asked our team of Social Media Examiner writers to share their best new social media discoveries.
What follows is an amazing list of social media tools you’ve likely never heard of—covering a wide range of categories:
- Tools for pictures, video, audio and screen capture
- Tools to measure and track results
- Tools to manage content
- Blogging tools
- Twitter tools
- Other social media tools
Try them out. And be sure to report back here with your thoughts.
How H&R Block Uses Social Media to Enhance Customer Relations
In this video I interview Jennifer Love, Senior Vice President of Communications at H&R Block. Jennifer shares how H&R Block adapts conversations across all channels to create customer experiences which bring in tons of referrals.
You’ll hear how she adapts her social media tactics to get the most value out of the 120-day tax season and why she strives to pull in questions and how she answers them in a challenging real-time environment.
Be sure to check out the takeaways below after you watch the video.
When Consumers Revolt Against Traditional Marketing, What Should You Do?
When little-known, first-term Illinois senator Barack Obama faced Hillary Clinton in the 2008 Democratic presidential campaign, he knew he couldn’t compete with her financially. He couldn’t afford telemarketing and direct mail campaigns or TV and radio advertising.
So instead of playing by the old rules, he made new rules. He started blogging and he created profiles on Facebook, Twitter, LinkedIn and YouTube.
He also hired the co-founder of Facebook, Chris Hughes, to be his Internet strategist. And he won the Democratic presidential nomination even though he spent a lot less money than his opponent.
At the time of the election, Obama had five million fans on Facebook—over four million more than Clinton. On MySpace, the numbers were approximately 800,000 and 200,000, respectively. On Twitter, he had over 100,000 followers and his opponent had about 5,000.
And he did all of that by following the principles of inbound marketing.
How to Easily Create BlackBerry Social Apps
In this video I interview Alex Kinsella, product manager for BlackBerry App World. Alex talks about Webworks, a new development platform that makes it easy to build BlackBerry apps, and what this means for consumers.
You’ll also hear about the trends in mobile marketing and how this impacts businesses today.
Be sure to check out the takeaways below after you watch the video.
How to Create Your Personal Social Media Brand
In this video I interview Mari Smith, author of Facebook Marketing: An Hour a Day. Mari talks about the Brand of You and how to monetize your personality on social media.
You’ll discover the steps needed to build your own brand equity with social media, along with some great tips for both the self-employed and people who work for large companies.
Be sure to check out the takeaways below after you watch the video.
Is HootSuite Pro a Smart Investment?
Have you been wondering what’s so great about HootSuite’s new freemium model? Are you wondering if it’s worth the investment? Are you upset about having to pay for something that used to be free?
HootSuite just announced that they’ve passed their millionth user at the end of November, so it’s time to take a deep dive to see what HootSuite is doing and how it’s going to impact the social media space. Here’s a review of the latest and greatest with HootSuite’s new freemium service model.
Last fall, HootSuite announced that they were changing their business model to offer new “premium” services for business customers. All HootSuite users received a message asking them to choose a plan when they attempted to log in for the first time after the change.
Hot Social Media News: What You Need to Know
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
MeetUp Launches Perks Feature for Small Businesses: MeetUp makes it easy for people to get together, and now with MeetUp Perks, businesses can “easily offer membership Perks to MeetUp groups in a simple, self-serve way” and become their sponsors. “MeetUp Perks is not a daily deal or a coupon service.” They hope to help businesses “find local community they can support for a long time.” Find out more here. This looks interesting. What do you think?
How To Get Your Social Media Message Right
In this video I interview Michael Brito, vice president of Edelman Digital. Michael has worked with some big brands such as Hewlett Packard, Yahoo and Intel.
Michael explains why there’s a need to get your social media message right today and how businesses can use governance and training to do this. And you’ll also hear a great tip on how to get more out of your social media activities.
Be sure to check out the takeaways below after you watch the video.
This Week’s Important Social Media News
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
Please take Social Media Examiner’s 2011 Social Media Marketing Industry Survey (participants get a free copy of the final report)
What’s New This Week?
Foursquare Supports Brands Without Physical Locations: Up to now Foursquare was only for businesses with a physical location. With Foursquare for Business, “brands that are not tied to a specific physical location” can now use Foursquare’s Pages and Custom Badges in their social media marketing mix. Find out more about what this means to you here.
8 Social Media News Items You Need to Know
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Beats Google: The social media giant is now the top source of U.S. web traffic, according to HitWise. Find out more about these stats and how Facebook achieved this here.
Reddit Reports Substantial Growth in 2010: Reddit benefited from the decline of Digg last year and made improvements that resonate well with its users. Is Reddit part of your social bookmarking plan?
Reddit's monthly pageviews tripled last year.
