26 Tips to Strengthen Your Social Media Marketing

social media how to

Is it time to look at your social media from a fresh perspective?

Are you ready to make some changes?

There are a variety of ways to improve how your business is seen on social media.

In this article I’ll share 26 tips, an A-Z guide, to help breathe new life into your social media marketing.

#1: Add Your Value Proposition to Profiles

Whenever people are on social media sites, they make snap decisions about whom to follow, what content to read and which content to share.

26 tips to strengthen social media

Find 26 tips to strengthen your social media marketing.

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4 Ways to Use Social Media in Public Relations

social media how toAre you sending out press releases and waiting for the media to write about you?

Are you wondering how you can integrate social media with public relations?

Instead of waiting for the media to write their story, organizations are choosing to share those stories via social media.

In this article I’ll share four ways you can use social media to support and enhance your public relations.

use social media for public relations

Find out how to use social media in public relations.

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Win Free Tickets to Social Media Success Summit 2014

***UPDATE (9/17/14): We have our winners. The blog post winner of two free tickets is Selene Francesca for this post. The Twitter contest winner who receives one free ticket is @Kuvy.***

Want to win a free ticket to the largest online social media marketing event of the year?

Social Media Examiner has worked hard to bring you our sixth-annual Social Media Success Summit. This is our biggest event ever!

And we’ve come up with a fun way to get you involved.

social media success summit ticket giveaway

Find out how to win a ticket to #SMSS14.

First, what is this event?

Social Media Success Summit 2014 is a large online conference dedicated to helping marketers and business owners master social media marketing.

More than 2000 businesses have already signed up! Hundreds of small businesses and well-known brands such as AAA, IBM, Dell, Disney, Target, Staples, CBN, 3M, LexisNexus, Discovery Financial Services, MGM Resorts, Master Card, US Air Force Academy, Adobe, Discovery Communications, Autodesk, ABC Television, Purdue University, University of Texas and the Nashville Symphony will be attending this year’s summit.

Forty-five of the world’s most respected social media experts will share their strategies with you.

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3 Tools to Create a Social Media Hub

social media toolsAre you using user-generated content in real-time?

Do you want to display all of your social media updates in one place?

Streaming social updates to a social hub encourages your audience to share more, in real-time.

In this article you’ll discover three tools that pull your social conversations to a single hub.

Why Use a Social Media Hub?

Using social channels independently simply won’t do the job anymore.

Social media—including your website or blog—rely on interaction, so why isolate each conversation? Bringing them together in a single place (a hub) has a bigger impact and motivates your audience to converse across platforms—carrying your message to an even wider audience.

Social hubs bring a whole new dimension to your social media marketing. You can use them for everything from displaying cross-platform updates on a big screen at a live event to embedding multiple social media timelines in your website.

Below I tell you about three tools you can use to create a social media hub for your business.

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How to Get Started With Social Media Marketing

social media how to Do you need a beginner’s guide to social media marketing?

Looking for something to help you get started with social media?

Social media is a conversation you can join any time. Join now. You’ll be welcomed.

In this article I’ll help you blast through the hardest part of social media: getting started. Right here. Right now. Here you go: the essential how-to guide, no experience required.

getting started with social media graphic

Advice for beginning social media marketers.

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8 Essential Elements of a Social Media Marketing Strategy

social media how toDo you need help getting started with your social media marketing strategy?

Do you know what to include?

Goals and objectives guide your social media strategy to help you successfully connect with your customers.

In this article I’ll share what you need to include in your social media marketing strategy so it works from day one.

#1: Identify Business Goals

Every piece of your social media strategy serves the goals you set. You simply can’t move forward without knowing what you’re working toward.

Look closely at your company’s overall needs and decide how you want to use social media to contribute to reaching them.

You’ll undoubtedly come up with several personalized goals, but there are a few that all companies should include in their strategy—increasing brand awareness, retaining customers and reducing marketing costs are relevant to everyone.

shutterstock goals image 201979426

First, set your goals and objectives. Image: Shutterstock.

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How to Write a Social Media Policy to Empower Employees

social media how toDoes your company have a social media policy?

Are employees confused about what they can and can’t post?

Social media policies must meet company and legal requirements, but should include open opportunities for employees to support your social media efforts.

In this article you’ll discover how to create a social media policy that unleashes employee participation.

Why a Social Media Policy?

Research shows that a majority of employees are willing to share company information—they’re just not sure what to share because they don’t want to get in trouble.

write a social media policy

Find out what you need to know about writing a social media policy for your employees.

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4 Ways to Maximize Your Network With Social Media

social media how to Do you want to quickly find and meet contacts related to your industry?

Are you looking for ways to establish a long-term relationship with those connections?

It can be tough to make first contact without coming on too strong.

But if you engage with someone before you pitch and let them get to know you a little bit, you have a better chance of creating a solid relationship.

In this article I’ll show you four ways you can use social media to meet market influencers and expand your network.

Why Social Networking?

Even if you live in the middle of nowhere (like me) you can build a network of influential colleagues. How great is it that we live in a time where you can meet anyone from anywhere without leaving the comfort of your office?

The usual networking methods still apply, of course: attending conferences, joining or starting mastermind groups and meeting friends of friends.

But social media opens a larger sphere of opportunity.

Below I show you how Facebook, Twitter and LinkedIn—and a combination thereof—ensure your first interaction with a potential connection is a lasting one.

#1: Leverage Your Facebook Connections

Given that half a billion people use Facebook, there’s a very good chance you’ll be able to find networking opportunities there.

To start your search, use Facebook’s graph search to find potential friends by using the People I May Know option. This works best if you already have business contacts on Facebook.

facebook open graph

Search for influencers in your market with Facebook’s Open Graph.

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31 Must-Read Social Media Marketing Articles

social media reviewsAre you looking for rich and insightful blog posts to boost your social media marketing?

We asked our writers to share their favorite social media blog posts.

What follows is a gold mine of content you can apply to your marketing in 2014.

#1: Enlarge Your Digital Footprint for More Effective Online Marketing

andy-crestodina

Andy Crestodina

I love this post by Barry Feldman because it emphasizes content promotion (which is all-important) and includes a comprehensive list of specific actions.

It’s a great overview for beginners. But the pros may also find a few tactics they aren’t using.

enlarge-your-digital-footprint

Enlarge Your Digital Footprint for More Effective Online Marketing.

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