Instagram Platform Ripe for Marketers Shows New Research

social media research

Are you wondering how the social media landscape is changing for users?

Wondering where you should focus your social media activities?

Pew Research has released a brand-new study, which shows how American users have diversified their social media use.

Here are four noteworthy ways social media use is changing for American users:

#1: Facebook—Still Popular, but not Always “Platform of Choice”

The Pew study indicates that overall, Facebook continues to be a favorite, but 42% of online adults use two or more social networks. Among those who use just one social platform, 8% use LinkedIn, 4% use Pinterest and 2% use Twitter or Instagram as their platform of choice.

pew-social-media-platform-use-graph

Facebook still popular, but the grass is getting greener on the other side.

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9 Ways to Sell Social Media to the Boss

social media how toConversations are happening online with or without you. This is one of the most frequently used social media sayings. If you’re engaging with social media for your company, it’s almost second nature.

However, there are still many who are struggling to ‘sell’ social media to their executives.  And as Doug Frisbie, Toyota National Marketing Manager says, “The price of inactivity is greater than the risks of anything we’d be doing in social media.”

Let’s explore 9 ways you can make a good case for social media programs.

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Social Media Differences Among Teens, Boomers and Moms: New Study Findings

social media research

Relationship building via social media marketing is not a one-size-fits all endeavor. Moms, teens and Baby Boomers are three big social media subgroups groups that are unique.

Just like with traditional marketing, the more you know your audience, the more successful you will be at grabbing their attention and keeping it.

In terms of marketing opportunities, recent online buzz shows teens, Boomers and moms as three of the most desirable social networking groups.  They are active on these sites and their behaviors have been studied closely.

Each group is unique, and the secret to success is understanding where they are spending their time and how they are using the social sites to engage and connect.

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New Study Reveals Facebook Better Than Twitter for Marketers

social media researchThe team at Social Media Examiner recently received a real gold mine of social media insight.  It’s a mega report recently released by MarketingProfs called, “The State of Social Media Marketing.”  This massive report highlights social media usage, strategy and predictions for 2010.  And this article will bring you a small look at some of the findings from this content-rich report.

By the way, MarketingProfs used a three-tiered approach to craft this study, including consulting with a panel of social media experts, surveying more than 5,000 MarketingProfs readers and asking comScore to mine its panel data.  This approach adds greater integrity and scope to the overall results.

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