5 Social Media Marketing Trends: New Research

social media researchAre you being asked to prove the value of social media for your business?

Do you struggle to accurately measure the return on investment (ROI) of your social media marketing?

You’re not alone. Several new research studies reveal that marketing managers are under increased pressure to show measurable results from their social media efforts.

But these same managers indicate that measuring the returns is one of their top two challenges for 2012.

See how your experience compares to others in the industry.

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Trends in Social Media: Are Most People Using Social?

social media expert interviewIn this video I interview Tom Webster, vice president, strategy and marketing at Edison Research.

Tom shares insights into current trends in social media.

You’ll also discover why you need to know how research is carried out and how to interpret social media trends.

Tom gives you the questions you need to ask before following these trends to drive your business forward successfully.

Be sure to check out the takeaways below after you watch the video.

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30 Social Media Predictions for 2012 From the Pros

social media viewpointsHow will social media impact businesses in 2012?

We sought expert opinions from a wide range of pros you’re likely familiar with.

We are grateful for the dozens of social media professionals who have written over 600 articles for us since we started Social Media Examiner in October 2009.

To give you a glimpse of what we can expect in the next 12 months, we decided to tap their knowledge and expertise. Here are their predictions of where social media is headed in the next 12 months.

#1: Businesses consolidate social media activities

Michael Stelzner

Michael Stelzner @mike_stelzner

As the social media landscape becomes more crowded in 2012, businesses will pick their battles and dig in. What used to be simply Facebook and Twitter is now Google+, LinkedIn, Facebook and Twitter (and who knows what’s next). On top of this, you have many specialty networks like Foursquare, Yelp and Instagram.

The old mantra of “be everywhere” will quickly be replaced with “be where it matters to our business.”

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Hot Trends in Social Media: Globalization and Real Time

social media expert interviewIn this video I interview Steve Rubel, EVP/Global Strategy and Insights at Edelman Digital.

Steve reviews the biggest changes in social media over the past 12 months.  He also shares the latest social media trends and gives tips on what businesses should focus on in the future.

Be sure to check out the takeaways below after you watch the video.

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How Mashable Evolved Into a Major Media Company

social media expert interviewIn this video I interview Adam Ostrow, editor in chief of the successful blog Mashable. Adam shares insights into how Mashable evolved into a major media company.

He also talks about how blogging has transformed the world of media and the social media trends you need to follow.

Be sure to check out the takeaways below after you watch the video.

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8 Social Media News Items You Need to Know

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Beats Google: The social media giant is now the top source of U.S. web traffic, according to HitWise. Find out more about these stats and how Facebook achieved this here.

Reddit Reports Substantial Growth in 2010:  Reddit benefited from the decline of Digg last year and made improvements that resonate well with its users.  Is Reddit part of your social bookmarking plan?

reddit stats

Reddit's monthly pageviews tripled last year.

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8 Social Media Trends Impacting Businesses

social media researchAs businesses continue to integrate social media and become more confident and comfortable with social media tools and platforms, we’re starting to see a change in social media usage.  A new study reveals what’s changing with social media.

SmartBrief recently partnered with Summus Limited to survey more than 6,000 of its readers across a variety of industries.

They benchmarked and measured the state of social media usage among businesspeople. The data identified eight prevalent trends that give great insight into the social media behaviors, beliefs and challenges of the majority of businesses today.

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2010 Social Media Marketing Industry Report

social media researchHave any of these questions crossed your mind? “How much time do my peers invest in social media marketing? What benefits are they achieving? Where will they focus their efforts in the future?

If you’ve pondered any of these thoughts, look no further.  All the answers are right here in this free report.

Watch the above video for a quick summary.

NOTE: Click here to see the 2011 version of this report.

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Chat Live With Social Media Gurus Via Video

On Monday October 12th, 2009, Social Media Examiner is sponsoring four hours of live video chats with leading social media superstars Mari Smith, Jason Falls, Chris Garrett and Denise Wakeman.

Here’s how to participate: Simply click here to enter the live video broadcast room (login with your Twitter ID or as a guest).

Here’s the line up:

  • 7am Pacific (10am Eastern): Join Chris Garrett (co-author of ProBlogger) and Michael Stelzner
  • 9am Pacific (Noon Eastern): Denise Wakeman (The Blog Squad) and Michael Stelzner
  • 11am Pacific (2pm Eastern): Mari Smith (Facebook for business guru) and Michael Stelzner
  • 1pm Pacific (4pm Eastern): Jason Falls (Social media strategist) and Michael Stelzner

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